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THE BUSINESS INTERVIEW

A weekly interview with a personality from the world of business or economics. Every Thursday at 4.45 pm Paris time.

Latest update : 2012-08-23

Ed Keller, co-author of 'The Face-to-Face Book'

Companies around the globe are trying to big up their brands on sites like Facebook and Twitter. The research firm E-marketer says the social media advertising will be worth $10 billion next year. But Ed Keller, Chief Executive of the consulting firm Keller Fay Group, says advertisers should not put all of their eggs into one social media basket. He's also co-author of "The Face-to-Face Book", in which he argues that social media is not the king of the advertising hill.

By Markus KARLSSON

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Archives

2015-05-14 European Union

Will the UK stay in the EU?

The British election wasn't the nail-biter many had expected. The Conservative party won a majority in the House of Commons, which means they will be able to govern on their own....

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2015-05-07 eurozone

Eurozone: Is low growth the new norm?

The European recovery is picking up pace. New figures from the European Commission this week suggest that growth in the eurozone will be stronger than first thought, on the back...

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2015-04-30 mining

Demand for diamonds 'softening': De Beers CEO Mellier

For the past few months, the diamond market has been less than sparkling, forcing mining giant Anglo American, which owns De Beers, to scale down its production targets. However,...

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2015-04-23 Economic growth

Akinwumi Adesina: 'Real challenge' for African economies is obtaining 'inclusive growth'

Akinwumi Adesina is the outgoing agriculture minister of Nigeria, Africa's largest economy. He is also a candidate to become the next president of the African Development Bank....

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2015-04-16 French economy

'Liberalism is a French tradition', says France's most liberal man

Liberalism is a somewhat dirty word in France. It's often associated with capitalism and the "laissez-faire" of market deregulation that led to the financial crisis. Gaspard...

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