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EYE ON AFRICA

Burundian top judge says he fled the country after government pressure

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EYE ON AFRICA

U.N. denies accusations it tried to cover sexual abuse in Central African Republic

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MEDIAWATCH

"Francois of Arabia" criticised in French press

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DEBATE

François of Arabia: Hollande's Budding Friendship with the Gulf (part 2)

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DEBATE

François of Arabia: Hollande's Budding Friendship with the Gulf (part 1)

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TALKING EUROPE

Guy Verhofstadt: Lack of EU asylum system is 'pushing people to come to Europe'

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FOCUS

The health risk behind Argentina's soya paradise

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TALKING EUROPE

Disability discrimination: Removing the obstacles to success

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ENCORE!

Music show: Mumford & Sons and the 'Queen of British Blues'

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A weekly interview with a personality from the world of business or economics. Every Thursday at 4.45 pm Paris time.

THE BUSINESS INTERVIEW

THE BUSINESS INTERVIEW

Latest update : 2012-08-23

Ed Keller, co-author of 'The Face-to-Face Book'

Companies around the globe are trying to big up their brands on sites like Facebook and Twitter. The research firm E-marketer says the social media advertising will be worth $10 billion next year. But Ed Keller, Chief Executive of the consulting firm Keller Fay Group, says advertisers should not put all of their eggs into one social media basket. He's also co-author of "The Face-to-Face Book", in which he argues that social media is not the king of the advertising hill.

By Markus KARLSSON

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Archives

2015-04-30 mining

Demand for diamonds 'softening': De Beers CEO Mellier

For the past few months, the diamond market has been less than sparkling, forcing mining giant Anglo American, which owns De Beers, to scale down its production targets. However,...

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2015-04-23 Economic growth

Akinwumi Adesina: 'Real challenge' for African economies is obtaining 'inclusive growth'

Akinwumi Adesina is the outgoing agriculture minister of Nigeria, Africa's largest economy. He is also a candidate to become the next president of the African Development Bank....

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2015-04-16 French economy

'Liberalism is a French tradition', says France's most liberal man

Liberalism is a somewhat dirty word in France. It's often associated with capitalism and the "laissez-faire" of market deregulation that led to the financial crisis. Gaspard...

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2015-04-09 US economy

Joseph Stiglitz: 'America's economy is a failed economy'

Nobel laureate Joseph Stiglitz is a highly influential voice on income inequality. In his 2012 book "The Price of Inequality", he made a compelling argument that the wealth gap...

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2015-03-19 Greece

Nicolas Vernicos: 'The Greek banking system is like a tap without water'

"The Greek banking system is like a tap without water". That's the view of Nicolas A. Vernicos. The president of the International Chamber of Commerce-Hellas calls for help and a...

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