Don't miss

Replay


LATEST SHOWS

ENCORE!

Film show: 'A Thousand Times Goodnight', 'My Old Lady' and 'Titli'

Read more

FOCUS

UK election: Health system a key issue in Wales

Read more

FACE-OFF

Le Pen vs Le Pen: France's far-right family feud turns epic

Read more

MIDDLE EAST MATTERS

Saudi Arabia: Behind the royal family reshuffle

Read more

BUSINESS DAILY

Oil industry cuts an election issue in Scotland

Read more

IN THE PAPERS

Iran bans 'homosexual' and 'devil-worshipping' hairstyles

Read more

IN THE PAPERS

Hollande draws criticism on third anniversary of his presidency

Read more

EYE ON AFRICA

Burundi: Judges back Nkurunziza's bid for third term

Read more

DEBATE

France's Patriot Act? Lawmakers Approve Surveillance Bill (part 2)

Read more

A weekly interview with a personality from the world of business or economics. Every Thursday at 4.45 pm Paris time.

THE BUSINESS INTERVIEW

THE BUSINESS INTERVIEW

Latest update : 2012-08-23

Ed Keller, co-author of 'The Face-to-Face Book'

Companies around the globe are trying to big up their brands on sites like Facebook and Twitter. The research firm E-marketer says the social media advertising will be worth $10 billion next year. But Ed Keller, Chief Executive of the consulting firm Keller Fay Group, says advertisers should not put all of their eggs into one social media basket. He's also co-author of "The Face-to-Face Book", in which he argues that social media is not the king of the advertising hill.

By Markus KARLSSON

COMMENT(S)

Archives

2015-04-30 mining

Demand for diamonds 'softening': De Beers CEO Mellier

For the past few months, the diamond market has been less than sparkling, forcing mining giant Anglo American, which owns De Beers, to scale down its production targets. However,...

Read more

2015-04-23 Economic growth

Akinwumi Adesina: 'Real challenge' for African economies is obtaining 'inclusive growth'

Akinwumi Adesina is the outgoing agriculture minister of Nigeria, Africa's largest economy. He is also a candidate to become the next president of the African Development Bank....

Read more

2015-04-16 French economy

'Liberalism is a French tradition', says France's most liberal man

Liberalism is a somewhat dirty word in France. It's often associated with capitalism and the "laissez-faire" of market deregulation that led to the financial crisis. Gaspard...

Read more

2015-04-09 US economy

Joseph Stiglitz: 'America's economy is a failed economy'

Nobel laureate Joseph Stiglitz is a highly influential voice on income inequality. In his 2012 book "The Price of Inequality", he made a compelling argument that the wealth gap...

Read more

2015-03-19 Greece

Nicolas Vernicos: 'The Greek banking system is like a tap without water'

"The Greek banking system is like a tap without water". That's the view of Nicolas A. Vernicos. The president of the International Chamber of Commerce-Hellas calls for help and a...

Read more