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Alexandre de Betak
Scenographers are often far removed from the fashion spotlight and yet they play such an important role. Today we pay homage to one of the finest scene designers around, Alexandre de Betak.
What gives fashion that certain je ne-sais-quoi? Is it the clothes? No, they’re often the same. Could it be the models? No, too skinny. How about the decor? Yes, the decor. Scenographers are often far removed from the fashion spotlight and yet they play such an important role. Today we pay homage to one of the finest scene designers around: Alexandre de Betak, who recently organized the Berluti show held at the Palais Royal gardens in Paris.
44-year-old Betak is a master of illusion, known by his friends as the Fellini of fashion. With over 500 runway shows in a career that spans 20 years, he spends months working on a single show that will last no more than 12 minutes. His CV is impressive. LVMH with fashion houses Berluti, Dior, John Galliano, Louis Vuitton and Céline. H&M, the Cypriot Hussein Chalayan and the Dutch Viktor and Rolf. Each job is unique and no two shows look alike. Raf Simons’ first haute couture show for Dior is a perfect illustration of going against trend. A minimalist floral decor worth over a million euros.
But Betak can also work for a more modest budget. For Christophe Lemaire, he simply placed benches on a terrace. So what is this scenographer’s indulgence... clothes. Alexandre’s calling is clear as he continues to create stunning runway designs that often leave a more lasting impression then the fashions on display.