Latest update: 05/11/2012
Cola wars: local branding vs global business
In a tough economic climate, a strong brand name can be key to boosting sales. Building a brand can take time, and once it's established the competition is often fierce. Coca-Cola is a case in point. Seen as one of the world's strongest brands, it's facing global as well as local competition. France 24 went to find out more about one of Coca-Cola's French rivals.