Latest update: 05/11/2012 

- Coca-Cola - French economy - globalisation - trade


Cola wars: local branding vs global business

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In a tough economic climate, a strong brand name can be key to boosting sales. Building a brand can take time, and once it's established the competition is often fierce. Coca-Cola is a case in point. Seen as one of the world's strongest brands, it's facing global as well as local competition. France 24 went to find out more about one of Coca-Cola's French rivals.

BEYOND BUSINESS
By Ali LAIDI / Johan BODIN / Kim VO DINH / Markus KARLSSON
Slideshow: Behind the scenes
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Knowing the rules, working out a strategy and keeping an eye on your rivals - these qualities are key if you want to make it in sports, and they're also key if you want to make it in the business of sports. But to win in the business of sports you need to know how to play the game, and you have to do your homework. France 24 tells you more.
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27/05/2013 - BEYOND BUSINESS

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In this edition we're looking at the birth of globalisation. It's a story that starts as early as the 15th century, at a time when European explorers fanned out across the world. The search for resources and wealth was key to their efforts, and the ambitions to strike it rich pushed explorers to reach even further, fuelling rivalries along the way. We tell you about the world's first multinational, the Dutch East India Company.
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Money and diplomacy: France flexes its muscles to boost trade
06/04/2013 - BEYOND BUSINESS

Money and diplomacy: France flexes its muscles to boost trade

In this edition we look at how governments are flexing their diplomatic muscle to champion companies abroad. France's foreign minister calls it "economic diplomacy", and he's pushing it as a priority for the French diplomatic corps. These days, when presidents and prime ministers travel abroad, they usually have businessmen and women in tow. But that's only the tip of the iceberg, as our report from Ethiopia shows.

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