Don't miss

Replay


LATEST SHOWS

MEDIAWATCH

French MPs meet Assad causing divisions in Paris

Read more

DEBATE

The Deal With Internet Service (part 2)

Read more

DEBATE

The Deal With Internet Services

Read more

FOCUS

India: Anti-corruption party vows to end Delhi's 'VIP culture'

Read more

INSIDE THE AMERICAS

USA: Congressional standoff over immigration

Read more

IN THE PAPERS

Vicious flu epidemic hits France

Read more

IN THE PAPERS

'Venezuela is running out of toilet paper'

Read more

BUSINESS DAILY

French employers try special deals with workers to save jobs

Read more

MEDIAWATCH

The challenges ahead for Charlie Hebdo

Read more

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every other Friday at 3.50 pm Paris time.

FASHION

FASHION

Latest update : 2012-11-09

Creative China

All of the experts agree, in 2015 China will be home to the largest luxury market in the world.


All of the experts agree, in 2015 China will be home to the largest luxury market in the world. The creme de la creme of French Fashion, LVMH, PPR, Chanel, Hermès already earn top dollar there. Now instead of fractious infighting the brands face a new challenge: China, the country of production is quickly becoming the country of creation.
Christine Zhao specializes in sino-western commercial relations. Giving credibility to chinese designs is no simply task. An international angle is needed first. The Jefen brand was the first to show in Paris in 2006 and since then it’s visibility in China has flourished, opening shop after shop.
If Jefen promotes traditional embroidery from the ethnic Miao minority from the south-west of China, his counterpart Liu Fang chose an avant-guard way to turn down cashmere knitting. She is artistic director of the multibillion dollar chinese conglomerate Paluopo.
Bridging the divide by shaping the taste of chinese consumers so they’ll accept up-and-coming brands. Liu Fang creates models in sculptural form, much in the same creative vein of Alexander McQueen, but with a hint of Taoism.
A mountain eroded by millions of drops of water? Here’s to China’s up-and-coming brands.
 

By Media TV

COMMENT(S)

Archives

2015-02-20 fashion

'Le Bord des Mondes' exhibition welcomes creative people from outside art world

"There are many forms of expression that aren’t necessarily confined to one artistic format, forms that let us see that works of art can exist everywhere and that their creators...

Read more

2015-02-07 fashion

Haute Couture spring summer 2015, a dreamed reality

Karl Lagerfeld has described haute couture as ‘dreamed reality’. One Chanel wedding dress, a riot of embroidery and feathers, took 15 people a month to make. It’s a visual feast...

Read more

2015-01-31 fashion

Haute couture, Spring/Summer 2015: Jean Paul Gaultier and Raf Simons

The real challenge for designers is finding silhouettes that reflect the spirit of the times. This year Raf Simons for Dior took a gamble, combining sartorial references from the...

Read more

2015-01-24 fashion

Paris Men's Fashion, Fall/Winter 2015: Freedom of speech triumphs

The question on everybody’s lips: were they going to show up? Would journalists and buyers from across the world travel to the French capital after the Paris attacks to see the...

Read more

2015-01-16 fashion

87th edition of Pitti Uomo: Men are evolving, here's the proof

In this courtyard of Florence’s Basso Fortress are more than 30,000 people, all on the lookout for what the competition is up to and taking orders. It’s the 87th edition of Pitti...

Read more