Don't miss

Replay


LATEST SHOWS

EYE ON AFRICA

Nigerian oppposition claims historic election win

Read more

MEDIAWATCH

Facebook tracks you, even if you not a user

Read more

DEBATE

Iran deal: Deadline day for nuclear talks (part two)

Read more

DEBATE

Iran deal: Deadline day for nuclear talks (part one)

Read more

DOWN TO EARTH

Agriculture: When farms turn into factories

Read more

FOCUS

Strait of Hormuz: a smuggler's paradise

Read more

THE INTERVIEW

Investigations against pro-Ouattara camp to begin mid-2015, says ICC chief prosecutor

Read more

ENCORE!

Asaf Avidan's Gold Shadow

Read more

THE INTERVIEW

UN Special Envoy to the Middle East: 'I leave the Gaza Strip in an even worse situation than before'

Read more

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 pm Paris time.

FASHION

FASHION

Latest update : 2012-11-09

Creative China

All of the experts agree, in 2015 China will be home to the largest luxury market in the world.


All of the experts agree, in 2015 China will be home to the largest luxury market in the world. The creme de la creme of French Fashion, LVMH, PPR, Chanel, Hermès already earn top dollar there. Now instead of fractious infighting the brands face a new challenge: China, the country of production is quickly becoming the country of creation.
Christine Zhao specializes in sino-western commercial relations. Giving credibility to chinese designs is no simply task. An international angle is needed first. The Jefen brand was the first to show in Paris in 2006 and since then it’s visibility in China has flourished, opening shop after shop.
If Jefen promotes traditional embroidery from the ethnic Miao minority from the south-west of China, his counterpart Liu Fang chose an avant-guard way to turn down cashmere knitting. She is artistic director of the multibillion dollar chinese conglomerate Paluopo.
Bridging the divide by shaping the taste of chinese consumers so they’ll accept up-and-coming brands. Liu Fang creates models in sculptural form, much in the same creative vein of Alexander McQueen, but with a hint of Taoism.
A mountain eroded by millions of drops of water? Here’s to China’s up-and-coming brands.
 

By Media TV

COMMENT(S)

Archives

2015-03-27 fashion

When haute couture becomes ready-to-wear for Alaïa, Jarrar and Kayrouz

Industry rebel Azzedine Alaïa revealed his new collection in the heart of the Marais. It's a master class in couture, combining sensuality with almost monk-link simplicity....

Read more

2015-03-13 fashion

Clash of the titans: Chanel, LVMH and Kering take on independent fashion houses

In Paris, Chanel, LVMH and Kering go head-to-head with independent fashion houses in a flurry of fabric and air kisses. Next autumn and winter's ready-to-wear collections will be...

Read more

2015-03-09 fashion

Winter 2015 ready-to-wear: Make way for smart fabrics!

Paris is taking centre stage as it showcases next winter’s ready-to-wear collections: masculine lines with feminine twists, new shapes and smart fabrics... We take a closer look...

Read more

2015-02-20 fashion

'Le Bord des Mondes' exhibition welcomes creative people from outside art world

"There are many forms of expression that aren’t necessarily confined to one artistic format, forms that let us see that works of art can exist everywhere and that their creators...

Read more

2015-02-07 fashion

Haute Couture spring summer 2015, a dreamed reality

Karl Lagerfeld has described haute couture as ‘dreamed reality’. One Chanel wedding dress, a riot of embroidery and feathers, took 15 people a month to make. It’s a visual feast...

Read more