Open

Coming up

Don't miss

Replay


LATEST SHOWS

FOCUS

As France’s Carrefour pulls out, what next for India’s retail market?

Read more

THE WORLD THIS WEEK

The World This Week - July 25th, 2014 (part 2)

Read more

REPORTERS

Halal tourism on the rise

Read more

THE WORLD THIS WEEK

The World This Week - July 25th, 2014

Read more

#THE 51%

Sweden: A Feminist's Paradise?

Read more

AFRICA NEWS

Search of Air Algerie crash site continues

Read more

WEB NEWS

NSA targets 'Tor' network users

Read more

WEB NEWS

Web users call for peace in Gaza

Read more

BUSINESS DAILY

French government hopes to collect €1.8bn from foreign accounts

Read more

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Thursday at 5.10 pm Paris time.

FASHION

FASHION

Latest update : 2012-11-09

Creative China

All of the experts agree, in 2015 China will be home to the largest luxury market in the world.


All of the experts agree, in 2015 China will be home to the largest luxury market in the world. The creme de la creme of French Fashion, LVMH, PPR, Chanel, Hermès already earn top dollar there. Now instead of fractious infighting the brands face a new challenge: China, the country of production is quickly becoming the country of creation.
Christine Zhao specializes in sino-western commercial relations. Giving credibility to chinese designs is no simply task. An international angle is needed first. The Jefen brand was the first to show in Paris in 2006 and since then it’s visibility in China has flourished, opening shop after shop.
If Jefen promotes traditional embroidery from the ethnic Miao minority from the south-west of China, his counterpart Liu Fang chose an avant-guard way to turn down cashmere knitting. She is artistic director of the multibillion dollar chinese conglomerate Paluopo.
Bridging the divide by shaping the taste of chinese consumers so they’ll accept up-and-coming brands. Liu Fang creates models in sculptural form, much in the same creative vein of Alexander McQueen, but with a hint of Taoism.
A mountain eroded by millions of drops of water? Here’s to China’s up-and-coming brands.
 

By Media TV

COMMENT(S)

Archives

2014-07-22 fashion

Who's next in Paris, an event with international ready-to-wear and fashion accessories collections

When it comes to we’ll be wearing next summer…boutiques, shopping centers, and internet outlets are already in the know. Fashion’s big players have been browsing the collections...

Read more

2014-07-12 fashion

Paris, Haute Couture Fall/Winter 2014-2015

Haute Couture is an art, a business…and it’s unique to Paris. Featuring: Dior, Sidney Toledano, Raf SImons, Chanel, Didier Grumbach, Ralph Toledano, Karl Lagerfeld, Bouchra...

Read more

2014-07-05 fashion

Men's Paris fashion week, Spring/Summer 2015

Fashion designers from the world over gather in Paris to show their latest work, the fruits of their creative labour, tailored to feel, understand and anticipate the desires of a...

Read more

2014-07-03 fashion

Menswear, Spring/Summer 2015, Special Edition on Kris Van Assche

Juggling his own label with his work as Dior’s artistic director is Kris Van Assche. The Belgian designer created his own brand a decade ago and joined Dior three years later....

Read more

2014-06-26 fashion

Men's collections for summer 2015

Who says men don’t like fashion... whether they work in finance, construction, or are even unemployed, today’s men know it's the style that counts. Here in the Paris, the first...

Read more