Open

Coming up

Don't miss

Replay


LATEST SHOWS

INSIDE THE AMERICAS

Uruguay: freed Guantanamo detainees try to adjust to normal life

Read more

MIDDLE EAST MATTERS

Turkey: Inside the Alevi community

Read more

FOCUS

China: A tense Christmas in Wenzhou

Read more

DEBATE

Pope's Scathing Tidings: Pontiff Blasts 'Illnesses' at Vatican's Heart (part 2)

Read more

DEBATE

Pope's Scathing Tidings: Pontiff Blasts 'Illnesses' at Vatican's Heart

Read more

WEB NEWS

Gaza children draw what their future will look like

Read more

MEDIAWATCH

Catholic cardinals get coal for Christmas from Pope Francis

Read more

IN THE PAPERS

François Hollande's Christmas wish list

Read more

MEDIAWATCH

Embedded with the Islamic State Group

Read more

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every other Friday at 3.50 pm Paris time.

FASHION

FASHION

Latest update : 2012-11-09

Creative China

All of the experts agree, in 2015 China will be home to the largest luxury market in the world.


All of the experts agree, in 2015 China will be home to the largest luxury market in the world. The creme de la creme of French Fashion, LVMH, PPR, Chanel, Hermès already earn top dollar there. Now instead of fractious infighting the brands face a new challenge: China, the country of production is quickly becoming the country of creation.
Christine Zhao specializes in sino-western commercial relations. Giving credibility to chinese designs is no simply task. An international angle is needed first. The Jefen brand was the first to show in Paris in 2006 and since then it’s visibility in China has flourished, opening shop after shop.
If Jefen promotes traditional embroidery from the ethnic Miao minority from the south-west of China, his counterpart Liu Fang chose an avant-guard way to turn down cashmere knitting. She is artistic director of the multibillion dollar chinese conglomerate Paluopo.
Bridging the divide by shaping the taste of chinese consumers so they’ll accept up-and-coming brands. Liu Fang creates models in sculptural form, much in the same creative vein of Alexander McQueen, but with a hint of Taoism.
A mountain eroded by millions of drops of water? Here’s to China’s up-and-coming brands.
 

By Media TV

COMMENT(S)

Archives

2014-12-12 fashion

Christmas, luxury and philanthropy

For the world of luxury, Christmas starts an intense period of festive consumerism. Charitable giving is also very much in vogue. The Committee Saint Honoré is raising funds for...

Read more

2014-11-28 fashion

'Cloakroom Vestiaire Obligatoire' by Tilda Swinton and Olivier Saillard

English actress Tilda Swinton is taking some time out of acting and turning her attention to clothes. But this is no simple fashion house endorsement. Working alongside Olivier...

Read more

2014-11-14 fashion

The extraordinary Nutcrucker by Verbruggen and French designers On Aura Tout Vu

It's the first major creation by Belgian choreographer Jeroen Verbruggen. Le Grand Théâtre de Genève entrusted him with producing legendary ballet "The Nutcracker". Verbruggen...

Read more

2014-10-31 fashion

Olivier Châtenet reveals the secrets of Yves Saint Laurent

The 7.5 group holds its events by appointment only in a luxurious townhouse in Paris’s 5th arrondissement. This art collectors’ club is for the exclusive use of its members and...

Read more

2014-10-17 fashion

Jewellery, a lucrative and rapidly growing sector of the fashion and luxury market

Jewellery is a lucrative and rapidly growing sector of the fashion and luxury goods market. En Attendant Serge is a Parisian label that’s been around for only a few months....

Read more