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All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 pm Paris time.

FASHION

FASHION

Latest update : 2012-11-09

Creative China

All of the experts agree, in 2015 China will be home to the largest luxury market in the world.


All of the experts agree, in 2015 China will be home to the largest luxury market in the world. The creme de la creme of French Fashion, LVMH, PPR, Chanel, Hermès already earn top dollar there. Now instead of fractious infighting the brands face a new challenge: China, the country of production is quickly becoming the country of creation.
Christine Zhao specializes in sino-western commercial relations. Giving credibility to chinese designs is no simply task. An international angle is needed first. The Jefen brand was the first to show in Paris in 2006 and since then it’s visibility in China has flourished, opening shop after shop.
If Jefen promotes traditional embroidery from the ethnic Miao minority from the south-west of China, his counterpart Liu Fang chose an avant-guard way to turn down cashmere knitting. She is artistic director of the multibillion dollar chinese conglomerate Paluopo.
Bridging the divide by shaping the taste of chinese consumers so they’ll accept up-and-coming brands. Liu Fang creates models in sculptural form, much in the same creative vein of Alexander McQueen, but with a hint of Taoism.
A mountain eroded by millions of drops of water? Here’s to China’s up-and-coming brands.
 

By Media TV

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2015-05-22 fashion (programme)

Fashion houses present their cruise collections

Since 1920, cruise collections have held a privileged place in the annual fashion calendar. Tailored to the demands of well-heeled holidaymakers, cruise collections allow labels...

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2015-05-01 fashion

30th International Festival of Fashion and Photography in Hyères

The small city of Hyères in the south of France is to fashion and photography what Cannes is to film. The Hyères festival turns 30 this year, and it’s all thanks to one man,...

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2015-04-25 art

Craftsmen passionate about their trade

They spend their days assembling, smoothing, engraving and polishing. Master craftsmen love what they do, and so do their customers, fascinated by that inimitable savoir-faire....

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2015-04-10 fashion

Jean Paul Gaultier shakes things up at the Grand Palais

Having dazzled Montreal, Dallas, San Francisco, Madrid, Rotterdam, Stockholm, New York, London and Melbourne, the Jean Paul Gaultier exhibition has finally landed in Paris!...

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2015-03-27 fashion

When haute couture becomes ready-to-wear for Alaïa, Jarrar and Kayrouz

Industry rebel Azzedine Alaïa revealed his new collection in the heart of the Marais. It's a master class in couture, combining sensuality with almost monk-link simplicity....

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