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Latest update : 2012-11-09

Creative China

All of the experts agree, in 2015 China will be home to the largest luxury market in the world.


All of the experts agree, in 2015 China will be home to the largest luxury market in the world. The creme de la creme of French Fashion, LVMH, PPR, Chanel, Hermès already earn top dollar there. Now instead of fractious infighting the brands face a new challenge: China, the country of production is quickly becoming the country of creation.
Christine Zhao specializes in sino-western commercial relations. Giving credibility to chinese designs is no simply task. An international angle is needed first. The Jefen brand was the first to show in Paris in 2006 and since then it’s visibility in China has flourished, opening shop after shop.
If Jefen promotes traditional embroidery from the ethnic Miao minority from the south-west of China, his counterpart Liu Fang chose an avant-guard way to turn down cashmere knitting. She is artistic director of the multibillion dollar chinese conglomerate Paluopo.
Bridging the divide by shaping the taste of chinese consumers so they’ll accept up-and-coming brands. Liu Fang creates models in sculptural form, much in the same creative vein of Alexander McQueen, but with a hint of Taoism.
A mountain eroded by millions of drops of water? Here’s to China’s up-and-coming brands.
 

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2017-01-13 fashion

Men's fashion: Pitti Uomo showcases innovative fabrics

It’s become the hotspot for menswear collections: the Basso Fort in Florence is the place to catch all the new trends. After more than 50 years, Pitti Uomo is more than a...

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2017-01-06 fashion

Dancing models, Chanel and the Ritz in Paris

Fashion seems to have moved on from being the wallflower at the party. Jean Paul Gaultier started the trend back in January 2016. Dance is now everywhere, whether it's in the...

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2016-12-22 fashion

10th edition of the International Festival of African Fashion (FIMA) in Agadez in Niger

Known as the “Magician of the desert”, Nigerien fashion designer Alphadi is about to open the 10th edition of his International Festival for Fashion in Africa, or FIMA, in...

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2016-12-08 fashion

French fashion legend Pierre Cardin celebrates 70 years of design

He is the only fashion designer who is a member of the French academy of fine arts. French couturier Pierre Cardin has chosen to celebrate the 70th anniversary of his fashion...

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2016-12-02 fashion

Discovering the winter 2016/2017 men's fashion collections in Paris

Fashion designers love it when the temperature drops as winter collections are made up of more clothes. And when it comes to menswear, cold weather allows for a little more...

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