Don't miss

Replay


LATEST SHOWS

#TECH 24

Station F: Putting Paris on the global tech map

Read more

THE INTERVIEW

Davos 2017: 'I believe in the power of entrepreneurs to change the world'

Read more

FRANCE IN FOCUS

French education with a difference: Teachers who think outside the box

Read more

#THE 51%

Equality in the boardroom: French law requires large firms to have 40% women on boards

Read more

FASHION

Men's fashion: Winter 2017/2018 collections shake up gender barriers

Read more

ENCORE!

Turkish writer Aslı Erdoğan speaks out about her time behind bars

Read more

REVISITED

Video: Threat of economic crisis still looms in Zimbabwe

Read more

BUSINESS DAILY

DAVOS 2017: Has the bubble burst?

Read more

BUSINESS DAILY

DAVOS 2017: Summit overshadowed by geopolitical changes

Read more

FASHION

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 am Paris time.

Latest update : 2012-11-09

Creative China

All of the experts agree, in 2015 China will be home to the largest luxury market in the world.


All of the experts agree, in 2015 China will be home to the largest luxury market in the world. The creme de la creme of French Fashion, LVMH, PPR, Chanel, Hermès already earn top dollar there. Now instead of fractious infighting the brands face a new challenge: China, the country of production is quickly becoming the country of creation.
Christine Zhao specializes in sino-western commercial relations. Giving credibility to chinese designs is no simply task. An international angle is needed first. The Jefen brand was the first to show in Paris in 2006 and since then it’s visibility in China has flourished, opening shop after shop.
If Jefen promotes traditional embroidery from the ethnic Miao minority from the south-west of China, his counterpart Liu Fang chose an avant-guard way to turn down cashmere knitting. She is artistic director of the multibillion dollar chinese conglomerate Paluopo.
Bridging the divide by shaping the taste of chinese consumers so they’ll accept up-and-coming brands. Liu Fang creates models in sculptural form, much in the same creative vein of Alexander McQueen, but with a hint of Taoism.
A mountain eroded by millions of drops of water? Here’s to China’s up-and-coming brands.
 

By Media TV

COMMENT(S)

Archives

2017-01-20 fashion

Men's fashion: Winter 2017/2018 collections shake up gender barriers

Sadly, men tend to stick to the tried and tested when it comes to outfits. They don’t seem to realise that men's fashion has answers to more questions than you ever knew to ask....

Read more

2017-01-13 fashion

Men's fashion: Pitti Uomo showcases innovative fabrics

It’s become the hotspot for menswear collections: the Basso Fort in Florence is the place to catch all the new trends. After more than 50 years, Pitti Uomo is more than a...

Read more

2017-01-06 fashion

Dancing models, Chanel and the Ritz in Paris

Fashion seems to have moved on from being the wallflower at the party. Jean Paul Gaultier started the trend back in January 2016. Dance is now everywhere, whether it's in the...

Read more

2016-12-22 fashion

10th edition of the International Festival of African Fashion (FIMA) in Agadez in Niger

Known as the “Magician of the desert”, Nigerien fashion designer Alphadi is about to open the 10th edition of his International Festival for Fashion in Africa, or FIMA, in...

Read more

2016-12-08 fashion

French fashion legend Pierre Cardin celebrates 70 years of design

He is the only fashion designer who is a member of the French academy of fine arts. French couturier Pierre Cardin has chosen to celebrate the 70th anniversary of his fashion...

Read more