Don't miss

Replay


LATEST SHOWS

EYE ON AFRICA

Top opposition figure arrested in Burundi

Read more

MEDIAWATCH

"Is the UK still located in Europe?"

Read more

DEBATE

Crossing a red line: French mayor slammed for profiling Muslim students

Read more

DEBATE

Down to the wire: UK election poll shows main parties neck and neck

Read more

ENCORE!

Film show: 'A Thousand Times Goodnight', 'My Old Lady' and 'Titli'

Read more

FOCUS

UK election: Health system a key issue in Wales

Read more

FACE-OFF

Le Pen vs Le Pen: France's far-right family feud turns epic

Read more

MIDDLE EAST MATTERS

Saudi Arabia: Behind the royal family reshuffle

Read more

BUSINESS DAILY

Oil industry cuts an election issue in Scotland

Read more

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 pm Paris time.

FASHION

FASHION

Latest update : 2012-11-09

Creative China

All of the experts agree, in 2015 China will be home to the largest luxury market in the world.


All of the experts agree, in 2015 China will be home to the largest luxury market in the world. The creme de la creme of French Fashion, LVMH, PPR, Chanel, Hermès already earn top dollar there. Now instead of fractious infighting the brands face a new challenge: China, the country of production is quickly becoming the country of creation.
Christine Zhao specializes in sino-western commercial relations. Giving credibility to chinese designs is no simply task. An international angle is needed first. The Jefen brand was the first to show in Paris in 2006 and since then it’s visibility in China has flourished, opening shop after shop.
If Jefen promotes traditional embroidery from the ethnic Miao minority from the south-west of China, his counterpart Liu Fang chose an avant-guard way to turn down cashmere knitting. She is artistic director of the multibillion dollar chinese conglomerate Paluopo.
Bridging the divide by shaping the taste of chinese consumers so they’ll accept up-and-coming brands. Liu Fang creates models in sculptural form, much in the same creative vein of Alexander McQueen, but with a hint of Taoism.
A mountain eroded by millions of drops of water? Here’s to China’s up-and-coming brands.
 

By Media TV

COMMENT(S)

Archives

2015-05-01 fashion

30th International Festival of Fashion and Photography in Hyères

The small city of Hyères in the south of France is to fashion and photography what Cannes is to film. The Hyères festival turns 30 this year, and it’s all thanks to one man,...

Read more

2015-04-25 art

Craftsmen passionate about their trade

They spend their days assembling, smoothing, engraving and polishing. Master craftsmen love what they do, and so do their customers, fascinated by that inimitable savoir-faire....

Read more

2015-04-10 fashion

Jean Paul Gaultier shakes things up at the Grand Palais

Having dazzled Montreal, Dallas, San Francisco, Madrid, Rotterdam, Stockholm, New York, London and Melbourne, the Jean Paul Gaultier exhibition has finally landed in Paris!...

Read more

2015-03-27 fashion

When haute couture becomes ready-to-wear for Alaïa, Jarrar and Kayrouz

Industry rebel Azzedine Alaïa revealed his new collection in the heart of the Marais. It's a master class in couture, combining sensuality with almost monk-link simplicity....

Read more

2015-03-13 fashion

Clash of the titans: Chanel, LVMH and Kering take on independent fashion houses

In Paris, Chanel, LVMH and Kering go head-to-head with independent fashion houses in a flurry of fabric and air kisses. Next autumn and winter's ready-to-wear collections will be...

Read more