Don't miss

Replay


LATEST SHOWS

EYE ON AFRICA

Kenyan army says they have killed 21 Al Shabaab fighters

Read more

MEDIAWATCH

What would happen Bond girls if Bond was a girl?

Read more

THE DEBATE

Google searched: French tax authorities raid US tech giant (part 1)

Read more

THE DEBATE

Google searched: French tax authorities raid US tech giant (part 2)

Read more

FOCUS

Liberia prepares to take full control of its security

Read more

ENCORE!

Film show: Cannes re-cap, 'Elle', 'Mr Gaga' and 'Julieta'

Read more

MIDDLE EAST MATTERS

Iraq: The battle to retake Fallujah

Read more

FACE-OFF

Social unrest in France: A crucial test for the ruling Socialists

Read more

ACCESS ASIA

Philippines: Embedded with Islamic guerrillas

Read more

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 am Paris time.

FASHION

FASHION

Latest update : 2012-11-09

Creative China

All of the experts agree, in 2015 China will be home to the largest luxury market in the world.


All of the experts agree, in 2015 China will be home to the largest luxury market in the world. The creme de la creme of French Fashion, LVMH, PPR, Chanel, Hermès already earn top dollar there. Now instead of fractious infighting the brands face a new challenge: China, the country of production is quickly becoming the country of creation.
Christine Zhao specializes in sino-western commercial relations. Giving credibility to chinese designs is no simply task. An international angle is needed first. The Jefen brand was the first to show in Paris in 2006 and since then it’s visibility in China has flourished, opening shop after shop.
If Jefen promotes traditional embroidery from the ethnic Miao minority from the south-west of China, his counterpart Liu Fang chose an avant-guard way to turn down cashmere knitting. She is artistic director of the multibillion dollar chinese conglomerate Paluopo.
Bridging the divide by shaping the taste of chinese consumers so they’ll accept up-and-coming brands. Liu Fang creates models in sculptural form, much in the same creative vein of Alexander McQueen, but with a hint of Taoism.
A mountain eroded by millions of drops of water? Here’s to China’s up-and-coming brands.
 

By Media TV

COMMENT(S)

Archives

2016-05-20 fashion

Meeting Marlou van Engelen, an unusual stylist

When she was just 15, Dutch designer Marlou van Engelen left Holland for London in pursuit of a life of fashion. She’s now back in Amsterdam, where her office is a former church,...

Read more

2016-05-06 fashion

Can Made In France save French fashion?

Paris's Carreau du Temple, once a clothes market, has become one of the city's most trendy venues, making it the perfect setting for this year’s Made in France salon. The event...

Read more

2016-04-22 fashion

2016 International Young Designers' Festival in Dinan

Summer's on its way, and the fashion calendar is full. First up is the International Young Designers' Festival, an event held for the last 22 years in Dinard in Brittany. But...

Read more

2016-04-08 fashion

Summer 2016 ready-to-wear shaken up by departure of top designers

This summer is a season of farewells. Alber Elbaz, creative head at Lanvin for almost 15 years, is leaving the luxury label. Hedi Slimane, after four years of extraordinary...

Read more

2016-03-25 fashion

Photographer Oliviero Toscani celebrates marriage

Oliviero Toscani was at the helm of Benetton’s ground-breaking advertising campaigns in the 1990s. The clothes took a back seat, while politics - everything from racism to AIDS...

Read more