Don't miss

Replay


LATEST SHOWS

MEDIAWATCH

After latest Snowden leaks, is it time to use carrier pigeons?

Read more

THE DEBATE

Taiwan on the line: Trump phone call alarms China (part 1)

Read more

THE DEBATE

Taiwan on the line: Trump phone call alarms China (part 2)

Read more

THE INTERVIEW

France's ex-foreign minister talks Syria, Iran and climate change

Read more

FOCUS

Ghana votes in tight presidential race

Read more

ENCORE!

Film show: 'Graduation', 'Go Home' & Hollywood legend Kirk Douglas turns 100

Read more

IN THE PAPERS

French educational system 'as mediocre as always'

Read more

IN THE PAPERS

Southern India bids farewell to 'Amma'

Read more

FACE-OFF

2017 French presidential election: Can Valls unite the left?

Read more

FASHION

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 am Paris time.

Latest update : 2012-11-09

Creative China

All of the experts agree, in 2015 China will be home to the largest luxury market in the world.


All of the experts agree, in 2015 China will be home to the largest luxury market in the world. The creme de la creme of French Fashion, LVMH, PPR, Chanel, Hermès already earn top dollar there. Now instead of fractious infighting the brands face a new challenge: China, the country of production is quickly becoming the country of creation.
Christine Zhao specializes in sino-western commercial relations. Giving credibility to chinese designs is no simply task. An international angle is needed first. The Jefen brand was the first to show in Paris in 2006 and since then it’s visibility in China has flourished, opening shop after shop.
If Jefen promotes traditional embroidery from the ethnic Miao minority from the south-west of China, his counterpart Liu Fang chose an avant-guard way to turn down cashmere knitting. She is artistic director of the multibillion dollar chinese conglomerate Paluopo.
Bridging the divide by shaping the taste of chinese consumers so they’ll accept up-and-coming brands. Liu Fang creates models in sculptural form, much in the same creative vein of Alexander McQueen, but with a hint of Taoism.
A mountain eroded by millions of drops of water? Here’s to China’s up-and-coming brands.
 

By Media TV

COMMENT(S)

Archives

2016-12-02 fashion

Discovering the winter 2016/2017 men's fashion collections in Paris

Fashion designers love it when the temperature drops as winter collections are made up of more clothes. And when it comes to menswear, cold weather allows for a little more...

Read more

2016-11-17 fashion

This winter, Ready-to-Wear takes inspiration from the 70s and 80s

Fashion is most exciting when it transcends its primary function – that is, protecting you from the cold, or protecting your modesty... This winter, fashion designers have...

Read more

2016-11-04 fashion

Designer Azzedine Alaïa disregards official fashion calendar

Franco-Tunisian designer Azzedine Alaïa has chosen to disregard the official fashion calendar – presenting his summer 2017 collection in the comfort of his own home. With 50...

Read more

2016-10-20 fashion

Designers' Apartment showcases tomorrow's fashion talents

Supporting the young generation of designers has become an integral part of fashion capitals' missions around the world. Paris is no exception, and since 2012 the French couture...

Read more

2016-10-07 fashion

Ready-to-wear 2017: Evolution, new technology and modern feminism!

At Christian Dior, new Italian creative director Maria Grazia reveals her first collection against a minimalist backdrop - it's fashion meets feminism. Stella McCartney urges...

Read more