Don't miss




Champagne, a French success story

Read more


Iraqi FM warns retaking Mosul 'does not mean end of terrorism'

Read more


Grandes écoles: France’s elite-making machines

Read more


No laughing matter: Roast-style jokes turn into personal attacks at charity dinner

Read more


The thorny issue of nativity scenes

Read more


Frichti, the company that delivers home-cooked meals to your door

Read more


New revelations on role of French army in 1960s war in Cameroon

Read more


South Africa: Students injured in clashes with police

Read more


#BadHombres and #NastyWomen

Read more

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 am Paris time.



Latest update : 2012-11-09

Creative China

All of the experts agree, in 2015 China will be home to the largest luxury market in the world.

All of the experts agree, in 2015 China will be home to the largest luxury market in the world. The creme de la creme of French Fashion, LVMH, PPR, Chanel, Hermès already earn top dollar there. Now instead of fractious infighting the brands face a new challenge: China, the country of production is quickly becoming the country of creation.
Christine Zhao specializes in sino-western commercial relations. Giving credibility to chinese designs is no simply task. An international angle is needed first. The Jefen brand was the first to show in Paris in 2006 and since then it’s visibility in China has flourished, opening shop after shop.
If Jefen promotes traditional embroidery from the ethnic Miao minority from the south-west of China, his counterpart Liu Fang chose an avant-guard way to turn down cashmere knitting. She is artistic director of the multibillion dollar chinese conglomerate Paluopo.
Bridging the divide by shaping the taste of chinese consumers so they’ll accept up-and-coming brands. Liu Fang creates models in sculptural form, much in the same creative vein of Alexander McQueen, but with a hint of Taoism.
A mountain eroded by millions of drops of water? Here’s to China’s up-and-coming brands.

By Media TV



2016-10-07 fashion

Ready-to-wear 2017: Evolution, new technology and modern feminism!

At Christian Dior, new Italian creative director Maria Grazia reveals her first collection against a minimalist backdrop - it's fashion meets feminism. Stella McCartney urges...

Read more

2016-09-30 fashion

Paris Fashion Week: Saint Laurent, Lanvin, present new designers

We’re at the Paris Fashion Week where Lanvin’s new artistic director of women collections, Bouchra Jarrar, presents her first collection for the fashion house. It will also be a...

Read more

2016-09-02 fashion

Haute Couture, more than just princess dresses

Haute Couture is about dreams, seducing consumers and amplifying a brand’s message. But at its best, it can also hold a mirror up to society. Lebanese designer Elie Saab’s latest...

Read more

2016-07-08 fashion

Paris Fashion Week: Haute Couture, a quest for beauty and sensuality

Haute Couture is an art form that brings together technical mastery, scientific innovation and ambition. At Paris’s Grand Palais, Chanel has recreated its workshops. Dior’s show...

Read more

2016-07-01 fashion

For summer 2017 menswear, designers interrogate the complexity of modern life

For summer 2017 menswear, think classic, carefree, but never scruffy. Designers have flocked to Paris to present collections inspired by the past, an attempt to interrogate the...

Read more