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Latest update : 2012-11-09

Creative China

All of the experts agree, in 2015 China will be home to the largest luxury market in the world.


All of the experts agree, in 2015 China will be home to the largest luxury market in the world. The creme de la creme of French Fashion, LVMH, PPR, Chanel, Hermès already earn top dollar there. Now instead of fractious infighting the brands face a new challenge: China, the country of production is quickly becoming the country of creation.
Christine Zhao specializes in sino-western commercial relations. Giving credibility to chinese designs is no simply task. An international angle is needed first. The Jefen brand was the first to show in Paris in 2006 and since then it’s visibility in China has flourished, opening shop after shop.
If Jefen promotes traditional embroidery from the ethnic Miao minority from the south-west of China, his counterpart Liu Fang chose an avant-guard way to turn down cashmere knitting. She is artistic director of the multibillion dollar chinese conglomerate Paluopo.
Bridging the divide by shaping the taste of chinese consumers so they’ll accept up-and-coming brands. Liu Fang creates models in sculptural form, much in the same creative vein of Alexander McQueen, but with a hint of Taoism.
A mountain eroded by millions of drops of water? Here’s to China’s up-and-coming brands.
 

By Media TV

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2017-06-09 fashion (programme)

Meeting students at fashion school in Casablanca

FRANCE 24 takes you to discover the Casa Moda Academy in Casablanca, Morocco. It's the most celebrated and creatively audacious fashion school on the African continent. The...

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2017-05-26 fashion (programme)

French fashion designer Jacquemus declares his love for Marseille

He loves blue and white, he loves the sun and stripes, and he also loves the French port city of Marseille. At just 27 years old, Simon Porte Jacquemus is the guest of honour at...

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2017-05-19 Doha

High-end jewellery brands show off glittering gems in Doha

The Doha Jewellery and Watches Exhibition is an opportunity for professionals and buyers to meet - but it’s also, somewhat unusually, open to the public. Cracking the Middle East...

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2017-05-05 fashion (programme)

Cutting-edge fashion at Hyères festival on the French Riviera

For 32 years, the Villa Noailles in Hyères on the French Riviera has been hosting the International Festival of Fashion and Photography. This year, as ever, it’s a hive of...

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2017-04-21 fashion

Spanish designers in the spotlight at Madrid Fashion Week

Madrid Fashion Week unveils rich (Francis Montesinos), singular (Devota & Lomba) and even militant (Ana Locking) collections, inspired by tradition and iconic characters who have...

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