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Latest update : 2012-11-09

Creative China

All of the experts agree, in 2015 China will be home to the largest luxury market in the world.

All of the experts agree, in 2015 China will be home to the largest luxury market in the world. The creme de la creme of French Fashion, LVMH, PPR, Chanel, Hermès already earn top dollar there. Now instead of fractious infighting the brands face a new challenge: China, the country of production is quickly becoming the country of creation.
Christine Zhao specializes in sino-western commercial relations. Giving credibility to chinese designs is no simply task. An international angle is needed first. The Jefen brand was the first to show in Paris in 2006 and since then it’s visibility in China has flourished, opening shop after shop.
If Jefen promotes traditional embroidery from the ethnic Miao minority from the south-west of China, his counterpart Liu Fang chose an avant-guard way to turn down cashmere knitting. She is artistic director of the multibillion dollar chinese conglomerate Paluopo.
Bridging the divide by shaping the taste of chinese consumers so they’ll accept up-and-coming brands. Liu Fang creates models in sculptural form, much in the same creative vein of Alexander McQueen, but with a hint of Taoism.
A mountain eroded by millions of drops of water? Here’s to China’s up-and-coming brands.
 

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2018-06-22 Media TV

Dior trots out Cruise collection at Chantilly stables

Outside the Fashion Week calendar are the Cruise collections. Created in the 1920s, they were designed for wealthy clients who spent the winter in the tropics. But they also...

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2018-06-08 Media TV

France's Hyères Festival awakens consciences

On the shores of the Mediterranean, at France's Hyères Festival, creative minds come to compete in three categories: "Clothing", "Photography" and "Accessories". These young...

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2018-05-25 Media TV

Anti_Fashion is fashionable!

Fashion inspires our dreams... but should we re-invent it? In the northern French city of Roubaix, trend guru Li Edelkoort is raising awareness among fashion professionals with...

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2018-05-18 Media TV

Tunis Fashion Week liberates bodies and minds

Fashion, at its best, is also a sort of theatre. So where better to hold the 10th edition of Tunis Fashion Week than the grand amphitheatre of Carthage? North African design was...

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2018-05-11 Media TV

Haute couture, summer 2018: Where do designers get their ideas?

Every year, a fashion house produces between four and ten collections - an endless cycle. How do they keep evolving while remaining loyal to the brand identity? Where do these...

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