Don't miss

Replay


LATEST SHOWS

MEDIAWATCH

Dotard: an educational insult

Read more

#TECH 24

Medtech: Repairing the human body

Read more

ENCORE!

Jennifer Lawrence on why she's unafraid to speak out

Read more

#THE 51%

Hola "Ellas Hoy" - The 51 Percent welcomes its sister show on FRANCE 24 Spanish

Read more

YOU ARE HERE

A stroll through the Corsican city of Calvi, jewel of the Mediterranean

Read more

REPORTERS

The torment of Christians living in Syria’s Khabur valley

Read more

FOCUS

'Generation Merkel' yearns for continuity and stability

Read more

DOWN TO EARTH

Amazon rainforest pays heavy price for Brazil's political crisis

Read more

EYE ON AFRICA

Presidential election re-run pushed back to October 26th

Read more

FASHION

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 am Paris time.

Latest update : 2012-11-09

Creative China

All of the experts agree, in 2015 China will be home to the largest luxury market in the world.


All of the experts agree, in 2015 China will be home to the largest luxury market in the world. The creme de la creme of French Fashion, LVMH, PPR, Chanel, Hermès already earn top dollar there. Now instead of fractious infighting the brands face a new challenge: China, the country of production is quickly becoming the country of creation.
Christine Zhao specializes in sino-western commercial relations. Giving credibility to chinese designs is no simply task. An international angle is needed first. The Jefen brand was the first to show in Paris in 2006 and since then it’s visibility in China has flourished, opening shop after shop.
If Jefen promotes traditional embroidery from the ethnic Miao minority from the south-west of China, his counterpart Liu Fang chose an avant-guard way to turn down cashmere knitting. She is artistic director of the multibillion dollar chinese conglomerate Paluopo.
Bridging the divide by shaping the taste of chinese consumers so they’ll accept up-and-coming brands. Liu Fang creates models in sculptural form, much in the same creative vein of Alexander McQueen, but with a hint of Taoism.
A mountain eroded by millions of drops of water? Here’s to China’s up-and-coming brands.
 

By Media TV

COMMENT(S)

Archives

2017-09-22 fashion

Is Barcelona the new Eldorado for European fashion? 

Featuring the most talented Iberian designers, the Catalan capital welcomed the 20th edition of Barcelona Fashion Week in June. Although the city’s reputation doesn’t quite match...

Read more

2017-09-08 fashion

Paris Fashion Week: Naomi Campbell shows off Haute Couture creations

FRANCE 24 takes you to discover the autumn/winter Haute Couture collections, including Naomi Campbell dressed by Azzedine Alaïa. Haute Couture is so synonymous with the French...

Read more

2017-09-01 fashion

LVMH prize: French designer Marine Serre honoured by Rihanna

Luxury fashion groups know it’s in their best interest to nurture young designers. So why not launch a competition to seek out the next big thing before your rival does? The LVMH...

Read more

2017-07-07 fashion

Paris Haute Couture Week: French soft power is back!

Haute Couture is a key component of France’s soft power, a way of influencing global fashion and propagating a specifically Parisian savoir-faire. Chanel's Karl Lagerfeld puts it...

Read more

2017-06-23 fashion (programme)

Behind the scenes at Dior’s star-studded desert show

FRANCE 24 visited Dior’s studio as it prepared to present its 2018 Cruise collection held in a nature reserve among the rolling hills of Santa Monica. Dior’s new creative...

Read more