Don't miss

Replay


LATEST SHOWS

ENCORE!

Karl Ove Knausgaard: The Master of the literary selfie

Read more

BUSINESS DAILY

Brazil's meat industry gets grilling from EU

Read more

EYE ON AFRICA

Attacks on aid workers threaten humanitarian operations in South Sudan

Read more

IN THE PAPERS

'The Russian protest movement reawakens'

Read more

IN THE PAPERS

French Guiana: 'How did we get here?'

Read more

MEDIAWATCH

Protests, Putin & Prosecutions

Read more

THE DEBATE

Do Russians care? Kremlin cracks down after anti-corruption protests (part 1)

Read more

THE DEBATE

Do Russians care? Kremlin cracks down after anti-corruption protests (part 2)

Read more

ENCORE!

Music show: Jamiroquai, Nelly Furtado & jazz singer China Moses

Read more

FASHION

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 am Paris time.

Latest update : 2012-11-09

Creative China

All of the experts agree, in 2015 China will be home to the largest luxury market in the world.


All of the experts agree, in 2015 China will be home to the largest luxury market in the world. The creme de la creme of French Fashion, LVMH, PPR, Chanel, Hermès already earn top dollar there. Now instead of fractious infighting the brands face a new challenge: China, the country of production is quickly becoming the country of creation.
Christine Zhao specializes in sino-western commercial relations. Giving credibility to chinese designs is no simply task. An international angle is needed first. The Jefen brand was the first to show in Paris in 2006 and since then it’s visibility in China has flourished, opening shop after shop.
If Jefen promotes traditional embroidery from the ethnic Miao minority from the south-west of China, his counterpart Liu Fang chose an avant-guard way to turn down cashmere knitting. She is artistic director of the multibillion dollar chinese conglomerate Paluopo.
Bridging the divide by shaping the taste of chinese consumers so they’ll accept up-and-coming brands. Liu Fang creates models in sculptural form, much in the same creative vein of Alexander McQueen, but with a hint of Taoism.
A mountain eroded by millions of drops of water? Here’s to China’s up-and-coming brands.
 

By Media TV

COMMENT(S)

Archives

2017-03-24 fashion (programme)

When fashion meets technology

When it comes to technology, fashion designers need to find ways to use tech that make sense. Today, technology needs to be invisible, and it needs to enhance elegance, rather...

Read more

2017-03-10 Paris Fashion Week

Paris Fashion Week embraces feminism and multiculturalism

Paris Fashion Week is embracing feminism and multiculturalism like never before. Haider Ackermann opens his show with three black models striding down the catwalk, while Dior...

Read more

2017-03-03 fashion

Paris Fashion Week: Next winter's ready-to-wear collections celebrate diversity

It's Paris Fashion Week and the hotly anticipated ready-to-wear Autumn/Winter 2017/2018 collections don't disappoint. Johanna Senyk names her latest offering for Wanda Nylon "In...

Read more

2017-02-17 fashion (programme)

Haute Coiffure: When hairdressing becomes a work of art

When we talk about cuts in the world of haute couture, we're usually talking about clothes. But there's another type of cut that's integral to high fashion: haircuts! Twice a...

Read more

2017-02-03 fashion

Haute Couture, summer 2017 collections: From fantasy to experimentation

Haute Couture is a fantasy, but it’s also about the art of creating one-off pieces and a lab for research and experimentation. FRANCE checks out the latest runway shows....

Read more