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All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 am Paris time.

Latest update : 2012-11-16

Juliette and Céline: ethical fashion

It’s a modern day fairy tale. Once upon a time in the north of Paris, two women decided to change their lives.

It’s a modern day fairy tale. Once upon a time in the north of Paris, two women decided to change their lives. The first is Celine. She’s a 34-year-old lawyer and mother of two.
The second is 25-year-old Juliette. She studied literature followed by classes in philosophy, but she felt something was missing.

It was during Juliette’s time as an intern at a clothing production company in India that she had a revelation. She decided to take design classes at the Studio Bercot. She then met Celine at the Knitting School of Paris. The two women saw they shared the same passion: ethics.

Ethics and knits: two trendy themes. Knitting is no longer only for grannies, it is creative, glamorous and sensual.

To tests their fledgling friendship, they presented at the Young Fashion Designers Competition in Dinard. And they won top prize in the Ethics category, but without false ambitions.

A few months later, they doubled their success by taking home the top award at the Ethical Fashion Fair. And all this without yet opening a business.

Behind a calm image, Juliette and Celine hide a deeply passionate interior. Will they successfully join creativity, commerce and ethics? Yes, after all, this is a modern day fairy tale.

By Media TV



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