Don't miss




US civilian medics help peshmerga fighters in Iraq

Read more


'The Wire' and 'Treme' star Wendell Pierce on the healing power of art

Read more


TATA hits back at ousted chairman

Read more


Video: Florida, ultimate battleground in the race to the White House

Read more

#THE 51%

Standing Firm: Chilean President remains defiant over abortion law changes

Read more


Paul Magnette unseats Justin Trudeau as most popular politician

Read more


'In the ashes of Calais'

Read more


Race to the White House: Trump's campaigning machine

Read more


Spotlight on African opulence

Read more

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 am Paris time.



Latest update : 2012-12-07

Attitude Stockholm

We’re here at City Hall in Stockholm: it’s time for Sweden’s professional fashion fair, Attitude Stockholm.

We’re here at City Hall in Stockholm, in this grandiose room normally reserved for the Nobel peace prize ceremony. But instead of handing out Laureates, it’s time for Sweden’s professional fashion fair, Attitude Stockholm. Swedish designer Ida Sjöstedt opens the show. Her inspiration? Scandinavian women.

Scandinavian clients are a unique group. In the 1970s, keeping in stride with social advances, they rejected ornamental fashion, opting instead for more functional designs. But today’s generation is looking for more fertile and luxurious feminine creations. Like that of designer Lars Wallin, who draws inspiration from French haute couture. For the fair’s second edition, organisers wanted to pay homage to France. The French designers who participated in the event - Chantal Thomass, Gaspard Yurkievich, and Julien Fournié - jumped at the chance to seduce new clientele.

For Stockholm, Julien Fournié presented a glimpse of his first collections: austere, ultra-feminine models. The fiery designer created his fashion house in 2009. The spirited Julien Fournié has understood. Scandinavia, with its forward thinking, represents a very attractive market for the diffusion of French luxury fashion.

By Media TV



2016-10-20 fashion

Designers' Apartment showcases tomorrow's fashion talents

Supporting the young generation of designers has become an integral part of fashion capitals' missions around the world. Paris is no exception, and since 2012 the French couture...

Read more

2016-10-07 fashion

Ready-to-wear 2017: Evolution, new technology and modern feminism!

At Christian Dior, new Italian creative director Maria Grazia reveals her first collection against a minimalist backdrop - it's fashion meets feminism. Stella McCartney urges...

Read more

2016-09-30 fashion

Paris Fashion Week: Saint Laurent, Lanvin, present new designers

We’re at the Paris Fashion Week where Lanvin’s new artistic director of women collections, Bouchra Jarrar, presents her first collection for the fashion house. It will also be a...

Read more

2016-09-02 fashion

Haute Couture, more than just princess dresses

Haute Couture is about dreams, seducing consumers and amplifying a brand’s message. But at its best, it can also hold a mirror up to society. Lebanese designer Elie Saab’s latest...

Read more

2016-07-08 fashion

Paris Fashion Week: Haute Couture, a quest for beauty and sensuality

Haute Couture is an art form that brings together technical mastery, scientific innovation and ambition. At Paris’s Grand Palais, Chanel has recreated its workshops. Dior’s show...

Read more