Don't miss

Replay


LATEST SHOWS

EYE ON AFRICA

Donors pledge millions at Uganda refugee summit

Read more

MEDIAWATCH

Depp plumbs depths of bad taste

Read more

THE WORLD THIS WEEK

France's new frontman, America's absent center, May's Brexit gambit, Saudi royal reshuffle, after Mosul & Raqqa fall

Read more

REVISITED

Senegal’s Casamance hopes for new era of peace

Read more

THE INTERVIEW

FARC disarmament a 'historic day' for Colombia, says president

Read more

FASHION

Cruise collections: All aboard for Dior and Chanel's latest fashions

Read more

ENCORE!

Colombia comes to France

Read more

#THE 51%

The last taboo: Helping women and girls. Period.

Read more

DOWN TO EARTH

Who benefits when the ice caps melt?

Read more

FASHION

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 am Paris time.

Latest update : 2012-12-07

Attitude Stockholm

We’re here at City Hall in Stockholm: it’s time for Sweden’s professional fashion fair, Attitude Stockholm.

We’re here at City Hall in Stockholm, in this grandiose room normally reserved for the Nobel peace prize ceremony. But instead of handing out Laureates, it’s time for Sweden’s professional fashion fair, Attitude Stockholm. Swedish designer Ida Sjöstedt opens the show. Her inspiration? Scandinavian women.

Scandinavian clients are a unique group. In the 1970s, keeping in stride with social advances, they rejected ornamental fashion, opting instead for more functional designs. But today’s generation is looking for more fertile and luxurious feminine creations. Like that of designer Lars Wallin, who draws inspiration from French haute couture. For the fair’s second edition, organisers wanted to pay homage to France. The French designers who participated in the event - Chantal Thomass, Gaspard Yurkievich, and Julien Fournié - jumped at the chance to seduce new clientele.

For Stockholm, Julien Fournié presented a glimpse of his first collections: austere, ultra-feminine models. The fiery designer created his fashion house in 2009. The spirited Julien Fournié has understood. Scandinavia, with its forward thinking, represents a very attractive market for the diffusion of French luxury fashion.

By Media TV

COMMENT(S)

Archives

2017-06-23 fashion (programme)

Cruise collections: All aboard for Dior and Chanel's latest fashions

Dior decided to present its 2018 Cruise collection in a nature reserve among the rolling hills of Santa Monica. Maria Grazia Chiuri's latest offering draws heavily on shamanism...

Read more

2017-06-09 fashion (programme)

Meeting students at fashion school in Casablanca

FRANCE 24 takes you to discover the Casa Moda Academy in Casablanca, Morocco. It's the most celebrated and creatively audacious fashion school on the African continent. The...

Read more

2017-05-26 fashion (programme)

French fashion designer Jacquemus declares his love for Marseille

He loves blue and white, he loves the sun and stripes, and he also loves the French port city of Marseille. At just 27 years old, Simon Porte Jacquemus is the guest of honour at...

Read more

2017-05-19 Doha

High-end jewellery brands show off glittering gems in Doha

The Doha Jewellery and Watches Exhibition is an opportunity for professionals and buyers to meet - but it’s also, somewhat unusually, open to the public. Cracking the Middle East...

Read more

2017-05-05 fashion (programme)

Cutting-edge fashion at Hyères festival on the French Riviera

For 32 years, the Villa Noailles in Hyères on the French Riviera has been hosting the International Festival of Fashion and Photography. This year, as ever, it’s a hive of...

Read more