Don't miss

Replay


LATEST SHOWS

EYE ON AFRICA

DR Congo : thousands welcome opposition leader Tshisekedi after two-year absence

Read more

MEDIAWATCH

'France 24' amongst French media to stop publishing jihadists' photos

Read more

THE DEBATE

Church attack aftermath - France's political fallout: who stands to benefit?

Read more

MIDDLE EAST MATTERS

Safety at any cost in Israel

Read more

ENCORE!

Film show: ‘Genius’, ‘The Secret Life of Pets’ and ‘Endless Summer’

Read more

FOCUS

Europe struggles to crack down on weapons trafficking

Read more

IN THE PAPERS

France priest terror attack: Is Europe helpless?

Read more

BUSINESS DAILY

Another drop in iPhone sales, so why are Apple shares rising?

Read more

IN THE PAPERS

Horror in the church: Priest 'assassinated by barbarians'

Read more

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 am Paris time. We'll be back in September with a new series.

FASHION

FASHION

Latest update : 2012-12-07

Attitude Stockholm

We’re here at City Hall in Stockholm: it’s time for Sweden’s professional fashion fair, Attitude Stockholm.

We’re here at City Hall in Stockholm, in this grandiose room normally reserved for the Nobel peace prize ceremony. But instead of handing out Laureates, it’s time for Sweden’s professional fashion fair, Attitude Stockholm. Swedish designer Ida Sjöstedt opens the show. Her inspiration? Scandinavian women.

Scandinavian clients are a unique group. In the 1970s, keeping in stride with social advances, they rejected ornamental fashion, opting instead for more functional designs. But today’s generation is looking for more fertile and luxurious feminine creations. Like that of designer Lars Wallin, who draws inspiration from French haute couture. For the fair’s second edition, organisers wanted to pay homage to France. The French designers who participated in the event - Chantal Thomass, Gaspard Yurkievich, and Julien Fournié - jumped at the chance to seduce new clientele.

For Stockholm, Julien Fournié presented a glimpse of his first collections: austere, ultra-feminine models. The fiery designer created his fashion house in 2009. The spirited Julien Fournié has understood. Scandinavia, with its forward thinking, represents a very attractive market for the diffusion of French luxury fashion.

By Media TV

COMMENT(S)

Archives

2016-07-08 fashion

Paris Fashion Week: Haute Couture, a quest for beauty and sensuality

Haute Couture is an art form that brings together technical mastery, scientific innovation and ambition. At Paris’s Grand Palais, Chanel has recreated its workshops. Dior’s show...

Read more

2016-07-01 fashion

For summer 2017 menswear, designers interrogate the complexity of modern life

For summer 2017 menswear, think classic, carefree, but never scruffy. Designers have flocked to Paris to present collections inspired by the past, an attempt to interrogate the...

Read more

2016-06-25 fashion

Men's fashion for summer 2017, part 1

After London and Milan, Paris is hosting summer 2017's men's fashion week. Thoughtfulness and unbridled creativity are the order of the day. Rick Owens looks to "evolution"....

Read more

2016-06-17 fashion

Marseille honours local fashion designer Yacine Aouadi

For 30 years now, La Maison Méditerranéenne des Métiers de la Mode or MMMM has devoted itself to passing its fashion expertise down the generations. Since 2010, the group has...

Read more

2016-06-10 fashion

Cruise Collections 2017: Big labels showcase collections in Cuba, Brazil and Britain

For Louis Vuitton, the clean abstractionism of Niemeyer’s building works seamlessly with the collections’s deconstructed pop aesthetic. And ahead of both Hong Kong and Paris,...

Read more