Don't miss

Replay


LATEST SHOWS

EYE ON AFRICA

Egypt, Morocco lose first World cup matches conceding last minute goals

Read more

MEDIAWATCH

Macron likes his china fancy

Read more

THE WORLD THIS WEEK

World Cup: And in the end, Putin wins?; Trump hits back at critics; Migrant crisis divides EU governments

Read more

FRANCE IN FOCUS

The Jewish community's place in French society

Read more

#TECH 24

Football and tech: The data game is on!

Read more

ENCORE!

John Cameron Mitchell on his new film 'How to Talk to Girls at Parties'

Read more

DOWN TO EARTH

Iran's water crisis

Read more

FOCUS

Residents of southern Lebanon live in fear of another war

Read more

#THE 51%

Turning pain into hope: Rwanda's children of rape

Read more

Business

Coca-Cola defends 'French way' in row with US tycoon

© AFP

Text by FRANCE 24

Latest update : 2013-02-27

The CEO of Coca-Cola Enterprises in France has come to the rescue of France's industry minister following a spat between a US tyre magnate who claimed that French workers were too expensive and only worked three hours a day.

The CEO of Coca-Cola Enterprises, the largest non-alcoholic beverage manufacturer in France, has waded into a transatlantic row between France's Industrial Renewal Minister Arnaud Montebourg and US tyre tycoon Maurice Taylor, who claimed that French workers were too expensive and only worked three hours a day. 

Tristan Farabet, who heads Coca-Cola’s French operations, appeared to defend Montebourg, telling the minister in a letter that the soft drink giant “was happy to invest in France, for over 90 years”.

“[Coca-Cola] hopes to more actively promote the attractiveness of the French territory to foreign companies,” Farabet wrote, making direct reference to a verbal dispute that began last week.

His letter was made public by the Le Monde daily on Tuesday, and confirmed by Coca-Cola and ministry spokesmen.

Taylor vs. Montebourg

A very public tit-for-tat verbal joust began on February 20, when Taylor wrote Montebourg a letter blasting French unions and work culture, where employees allegedly worked “just three hours a day”.

The angry letter outlined why Taylor’s Titan tyre group would not be re-entering negotiations to buy an insolvent plant in the city of Amiens in northern France.

Montebourg responded by calling Taylor’s ideas “extremist” and “insulting” and by threatening to ramp up inspections on all Titan tyres entering the country.

In turn, Taylor called Montebourt an “imbecile” on a French radio show on February 26.

Springing to Montebourg’s side this week, Coca-Cola’s Farabet said his company was planning on investing an additional 66 million euros in France in 2013 in order to develop its five local plants.

Date created : 2013-02-26

  • FRANCE

    France slams ‘extremist’ Titan CEO over Goodyear slur

    Read more

  • FRANCE

    US tyre boss mocks ‘crazy’ French unions

    Read more

  • FRANCE

    Goodyear to close tyre plant in northern France

    Read more

COMMENT(S)