Latest update: 22/03/2013
Wrap-up of some of the best online fashion films
Online micro fashion films are becoming a key feature in most luxury brands' advertising campaigns. But they are not the only ones taking advantage of social media outlets to entice buyers into shops. Department stores as well as up-and-coming brands are turning to this medium as a powerful new way to connect with their customers. Our fashion critic Jessica Michault tells us more.