Open

Coming up

Don't miss

Replay


LATEST SHOWS

WEB NEWS

World Cup 2014: Germany-Brazil inspires the Web

Read more

THE INTERVIEW

Boutros-Ghali: 'I wanted to reform the UN'

Read more

IN THE PAPERS

57 000 little problems

Read more

IN THE PAPERS

The Sarkozy 'threat'

Read more

BUSINESS DAILY

Budget challenge for India's new government

Read more

DEBATE

Africa's Newest Failed State: How to Stop Civil War and Famine in South Sudan? (part 2)

Read more

DEBATE

Africa's Newest Failed State: How to Stop Civil War and Famine in South Sudan?

Read more

MEDIAWATCH

Israeli strikes on Gaza as seen on social media

Read more

INSIDE THE AMERICAS

World Cup humiliation for host nation

Read more

  • Video: Muslims in China confront obstacles to Ramadan fasting

    Read more

  • French companies will have to accept anonymous CVs

    Read more

  • Israel steps up airstrikes as diplomacy gets under way

    Read more

  • Argentina beat Netherlands on penalties to reach World Cup final

    Read more

  • Foiled French jihadist ‘targeted Louvre and Eiffel Tower’

    Read more

  • Obama in Texas to urge congressional action on child migrant crisis

    Read more

  • Iraq’s heritage 'in danger' from ISIS militants

    Read more

  • Froome crashes out of Tour de France

    Read more

  • South Sudan independence heroes ‘have lost their way’

    Read more

  • 100 years on, the Tour de France returns to the Western Front

    Read more

  • Dozens of blindfolded bodies found south of Baghdad

    Read more

  • Both candidates say they won Indonesian presidential election

    Read more

  • Brazil players should never wear 'sacred uniform' again, press says

    Read more

  • Exiled Syrian opposition elects new president

    Read more

  • Ukraine imposes new conditions on peace talks with pro-Russia rebels

    Read more

Business

Twitter launches new music sharing service

©

Text by News Wires

Latest update : 2013-04-18

Twitter has launched an application that lets people find music they like and tweet songs from iTunes, Spotify and Rdio. A Web version is also expected Thursday.

Twitter on Wednesday began to allow ads to be targeted at users based on the words written in 'tweets' and messages forwarded to followers at the popular social network.

Previously, contents of Twitter messages relied on algorithms that pool the interests of users to send them potentially relevant ads in the form of tweets "promoted" at the top of feeds.

Twitter produce manager Nipoon Malhotra said the new feature would allow "advertisers to reach users based on the keywords in their recent tweets and the tweets with which users recently engaged."

Malhotra gave the example of a concert venue being able to target local music lovers with tweets promoting upcoming shows by bands they have raved about in messages at Twitter.

"Users won't see any difference in their use of Twitter; we're not showing ads more frequently in timelines, and users can still dismiss promoted tweets they don't find relevant," Malhotra said in a blog post.

Twitter is expected to earn $582.8 million globally in ad revenue this year and nearly $1 billion next year, according to industry tracker eMarketer.

(AFP)

Date created : 2013-04-18

  • HURRIYET DAILY NEWS

    Turkish pianist sentenced for tweets about Islam

    Read more

  • FRANCE

    French anti-racism groups sue Twitter for $50 million

    Read more

  • FRANCE

    France orders Twitter to identify racist users

    Read more

Comments

COMMENT(S)