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News seen on the web and about the web. From Monday to Friday at 8.20 am Paris time.

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Latest update : 2013-05-01

Retailers deal with fallout from Bangladesh building collapse

Today on the net: several clothing brands use the net in an attempt to save their image after the Bangladesh disaster; the US web rushes to the rescue of a World War II veteran; and a young Californian man cycles on a giant bike.

Retailers deal with fallout from Bangladesh building collapse

British textile brand Primark and the Canadian supermarket chain Loblaw have just announced that they are to compensate the families of those who died last week when a textile factory building collapsed in Bangladesh.

Since the disaster, clothing companies with links to the factory have been trying to protect their images on the social networks. After shirts bearing its labels were found in the rubble, the Italian brand, Benetton were quick to react on Twitter, declaring that the contract signed with this supplier had come to an end several weeks prior to the tragedy.

In a communiqué released on Facebook, Spanish brand, Mango also attempted to distance themselves from the event, stipulating that they routinely audit their suppliers to check employee working conditions.

But these explanations do not seem to be enough to convince the many net users who have flooded the brands’ social network pages in recent days. They left outraged remarks demanding in particular that the companies do all that is necessary to increase safety levels in Bangladeshi factories.

Meanwhile, consumers are also being encouraged to act. The NGO “Aid Action” is urging them to pay a voluntary tax on inexpensive T-shirts to offer financial support to victims’ families.

USA: online campaign to help WWII veteran save his house

At ninety one, US World War two veteran, John Potter still lives in the house he built in Ohio in 1959. But the old man could soon find himself on the streets. His daughter, who bought the property in 2004, is currently facing severe financial difficulties and has decided to sell the house; caring little what happens to her father. An intolerable situation for John’s granddaughter Jaclyn, who has decided to call on net users’ generosity to help her grandfather.

The young woman has launched an online fundraising campaign on the crowdfunding platform “Go Fund Me” to allow her grandfather to buy back his house and end his days there. And it has been a fruitful endeavour, as thirty five of the one hundred and twenty five thousand dollars needed to buy back the property were obtained within the space of just two weeks.

And to ensure she reaches her objective, Jaclyn regularly promotes her campaign on the web. She has set up Facebook and Twitter accounts in her grandfather’s name to share his story with as many people as possible and she also publishes videos in which the old man tells stories from his life and the war. The videos allow users to get to know John Potter better and are likely to encourage more than one net user to make a donation.

A collection of unflattering photos of celebrities

Very close-up shots of celebrities are what net users can discover on the Tumblr Celebrity Close-up blog which publishes rather unbecoming snaps of stars. Images which present contorted celebrities but which place an onus on the imperfections that famous figures generally hide from fans, such as spots or plastic surgery scars. An amusing site, which offers a new take on people who are used to being idolised. 

Now trending on social networks

Babe in a mug” is the latest big thing on social networks. A fashion started by Ilana Wiles, a US mum, who last week posted on her blog, “Mommy Shorts”, this photo of her five month old son. A cleverly taken picture which leads you to believe that the infant is appearing suddenly from a mug. Since its publication, there have been countless imitations of the picture. Hundreds of net users have also photographed their children, taking care to hide the bottom of their bodies with a mug. Similar snaps can also be taken with pets.

Video of the day

A young Californian man named Richie Trimble has invented an incredible four metre high bike which he decided to ride around LA last week. The bike offers the person straddling it unbeatable views of the surrounding scenery but must be nonetheless rather difficult to manoeuvre.

By Electron Libre

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