Open

Coming up

Don't miss

Replay


LATEST SHOWS

MEDIAWATCH

#IceBucketChallenge and hashtag activism

Read more

DEBATE

Pakistan's Political Turmoil: Can Imran Khan's PTI Party Depose the Government? (part 2)

Read more

DEBATE

Pakistan's Political Turmoil: Can Imran Khan's PTI Party Depose the Government?

Read more

WEB NEWS

Web users taking on the "Ice Bucket Challenge" to fight ALS

Read more

FOCUS

Israel's minorities and military service

Read more

ENCORE!

Montreal Stories

Read more

DEBATE

Racism, riots and police violence: USA under scrutiny (part 2)

Read more

DEBATE

Racism, riots and police violence: USA under scrutiny

Read more

THE INTERVIEW

Guillaume Foliot, Deputy Director, World Food Programme in Burma

Read more

  • IS militants ‘behead’ missing US journalist in gruesome video

    Read more

  • Deadly airstrikes hit Gaza as ceasefire with Israel collapses

    Read more

  • Suspected Ebola cases in Austria, new drug raises hopes

    Read more

  • WWII anniversary highlights best - and worst - of Paris police

    Read more

  • Tentative peace in Ferguson despite second fatal shooting

    Read more

  • Headscarf at the beach sparks French MEP’s fury

    Read more

  • Iraqi army clashes with militants in Tikrit after retaking key dam

    Read more

  • Police come under 'heavy gunfire' in Ferguson, Missouri

    Read more

  • Video: Life in under-siege Donetsk

    Read more

  • Racism, riots and police violence: USA under scrutiny

    Read more

  • ‘Let it be’: Londoners sick of Abbey Road tourists

    Read more

  • Australia to free children from immigration detention centres

    Read more

  • Nicaraguan army deployed to guard sea turtle nests

    Read more

Culture

French animators fuel record Hollywood profits

© AFP

Text by News Wires

Latest update : 2013-08-20

French animators have reason to celebrate this week after Paris-produced blockbuster “Despicable Me 2” became the most profitable film US studio Universal has ever released, highlighting the strength of France’s thriving animation industry.

French animators are enjoying global success, most recently with the blockbuster comedy "Despicable Me 2", US studio Universal's most profitable film ever.

Made not in Hollywood but in Paris's 15th arrondissement by the Illumination Mac Guff studio, the 3D computer-animated movie with stars Steve Carrell and Miranda Cosgrove has taken nearly $700 million at the box office on a budget of $76 million since its release in June.

NBCUniversal CEO Steve Burke said in July that the feature was "going to end up being the single most profitable film in the 100 year history of Universal Studios".

The success of the film has highlighted the strength of the French animation industry which has been steadily growing since the 1980s.

Other studios and US directors are also calling on the know-how of French animators with "The Smurfs 2", part of which was made by Plug Effects, as well as other firms such as Cube or Buf.

Illumination Mac Guff was formed in 2011 when the animation department of French visual effects company Mac Guff was acquired by Universal subsidiary Illumination Entertainment.

Olivier-Rene Veillon, president of the Ile-de-France Film Commission, said the studio's latest film "perfectly illustrates the ability of French studios to make original and innovative content for the world market".

The success of this "made-in-France" animation goes back to the 1980s.

Veillon, like Mac Guff founder Jacques Bled, cites a 1982 initiative by the Ministry of Culture to develop the animation industry through the National Centre for Cinema.

Combined with the first 3D software, it paved the way for a whole generation of animation professionals.

Work generated by the main terrestrial television channels then created an environment in which the firms flourished, added Veillon.

Marc du Pontavice, founder of Xilam, the Paris firm behind television series "Oggy and the Cockroaches", attributes Paris's strength in animation to its centuries-old link to painting and later illustration and cartoons.

He said the training young animators received in Paris was the envy of the world with some 500 student graduating each year, many of whom attracted the attention of big US studios.

Producer Janet Healy, one of Illumination's first employees, said the firm scoured the world to find the right studio for "Despicable Me 2".

"We went to Canada, New Zealand, Australia," she said before Illumination head Christopher Meledandri met Mac Gruff founder Bled.

Making films in France was "no cheaper (than other countries) if you look at it dollar to dollar," she said.

But after seeing Mac Guff's "Dragon Hunters", Meledandri finally chose the studio, she added.

Now, buoyed by its success, Illumination Mac Guff is planning to expand further.

In November it will go from around 400 to 600 employees.

(AFP)
 

Date created : 2013-08-20

  • FRANCE

    Depardieu returns briefly to France to shoot FIFA film

    Read more

  • FRENCH CINEMA

    Racism, sex, crime: French 'malaise' hits big screen

    Read more

  • FRENCH CINEMA

    Will new French labour laws kill off auteur films?

    Read more

COMMENT(S)