Don't miss

Replay


LATEST SHOWS

MEDIAWATCH

Catalan referendum debacle

Read more

THE DEBATE

Confiscated vote? Escalation over banned Catalonia referendum

Read more

PEOPLE & PROFIT

Brexit and the city: Paris, Frankfurt, Dublin vying for new business

Read more

THE INTERVIEW

Nobel laureate Malala Yousafzai: 'I asked Macron to invest $300m in girls' education'

Read more

FRENCH CONNECTIONS

Is the French Senate a retirement club for old politicians?

Read more

THE INTERVIEW

Burma should give access to investigators, says UN rights chief

Read more

FOCUS

Rohingya crisis: Monks with an ultranationalist agenda

Read more

INSIDE THE AMERICAS

Mexico hit by another deadly earthquake

Read more

BUSINESS DAILY

US Federal Reserve ends historic QE program

Read more

France

Let them eat cake: Versailles breaks into fancy foods

© Photo: AFP

Text by FRANCE 24

Latest update : 2013-09-23

The world-famous Palace of Versailles has unveiled a new line of gourmet produce, sweets and other French food meant to rival luxury brands Fauchon and Hédiard.

The Palace of Versailles – the former court of French kings and one of the most visited monuments on the planet – has launched its own brand of gourmet food, which it hopes to sell in high-end shops across the world.

“Château de Versailles Epicerie Fine” will market a wide variety of food products, including soups, sauces, fruit jams, sweets and foie gras, the famous chateau said in a press release on Wednesday.

A jar of Versailles' cilantro-spiced peas can be yours for €7.35 © Photo courtesy of chateauversailles-epiceriefine.com

The fancy produce is supposed to reflect the refined and even adventurous tastes of Louis XIV, who boasted a royal vegetable garden designed to be a "laboratory" of horticulture to provide his feasts with constant new flavours.

“Today, this taste for fine living, the know-how and values of [Versailles’ kitchens] have been perpetuated…” the chateau said of its brand.

The products will be available this month at some of Paris’ renowned luxury food shops, like Le Bon Marché and Lafayette Gourmet, and later sold internationally in boutiques and airports.

Versailles’ peas, chutneys, spices and other products were already available online via its own dedicated website.

Move over, Fauchon

For its venture, Versailles has partnered with the company Oh! Légumes Oubliés ("Oh! Forgotten Vegetables"). In the past, the French firm has worked as a subcontractor for gourmet retailer Hédiard, which – along with Fauchon – will be a direct competitor of the new brand.

The chateau reported that the food will be made from organically-grown fruits and vegetables.

Profits from the gourmet food brand are supposed to go toward the chateau’s numerous projects, such as restorations, acquisitions and cultural programmes.

 

Date created : 2013-09-11

  • FRANCE

    French revolutionary rule keeps Paris bakers baking

    Read more

  • FRANCE

    France celebrates 56% jump in Champagne production

    Read more

  • FRANCE

    Fruit and veg? French kids don't give a fig

    Read more

COMMENT(S)