Latest update: 07/10/2013
The latest craze: win free plastic surgery on TV
Reality show "Let Me In" is a big hit with South Koreans. Members of the public go on air hoping to win free plastic surgery - and the show's excellent ratings reflect the country's boom in cosmetic surgery. South Korea has the highest rate of plastic surgeries per capita in the world. The show's title itself reveals how important physical appearance can be for women in quest for social recognition.