The French distributor of the biopic “Diana” on Tuesday said it had removed a promotional poster for the film, after it caused controversy for being displayed near the Pont de l'Alma tunnel, where the Princess of Wales died in a car crash in 1997.
The French distributor of the film "Diana" has removed a poster advertising the film from the site where Diana, Princess of Wales died in 1997.
The promotional poster for the film was originally placed at Place de l’Alma (near the entrance to the Pont de l'Alma tunnel) and sparked consternation in the British press.
Diana, Princess of Wales, her boyfriend Dodi Fayed and their driver were killed after their car smashed into a pillar in the Pont de l'Alma tunnel while being pursued by photographers, on August 31, 1997.
The poster was mere metres away from the landmark gold-leafed Flame of Liberty (pictured, above), which has become an unofficial memorial to the late princess.
Several British newspapers rounded on the French promoters of the movie for placing the poster so close to the site. The tabloid newspaper the Daily Star described the placement of the poster as "Di-abolical" and "heartless". The Daily Mail quoted a friend of the princess, Rosa Monckton, blasting the move as 'shameless and despicable'.
Faced with the mounting scandal, Paris’s city hall said that the posters were put up around the French capital without malice, while outdoor advertising company JC Decaux said that the poster’s controversial location was merely a “coincidence.”
"We asked for the removal of this poster after controversy in the British media," a source at Le Pacte said, adding that the poster was only one of about 1,000 put up in Paris to promote the film.
It’s the latest blow for the team behind the film "Diana," which was panned by critics when it premiered in London last month. The film purports to tell the story of Diana's romance with UK-based Pakistani heart surgeon Hasnat Khan.
(FRANCE 24 with wires)
Date created : 2013-10-01