Don't miss

Replay


LATEST SHOWS

EYE ON AFRICA

Malawi: HIV-infected man paid to have sex with girls arrested

Read more

ACROSS AFRICA

Meet Omar, the 10-year-old chef who became a social media star

Read more

EYE ON AFRICA

Gigantic snails are a delicacy in Ivory Coast

Read more

FRANCE IN FOCUS

La vie en gris: The story behind France's famed rooftops

Read more

REPORTERS

Video: Olympic refugee team goes for gold

Read more

FOCUS

Taiwan's nuclear dumping ground

Read more

ENCORE!

Greece: Creativity in a time of crisis

Read more

BUSINESS DAILY

French growth grinds to a halt over strikes

Read more

IN THE PAPERS

Norway will 'move mountains' for Nordic neighbour Finland

Read more

Asia-pacific

Indian 'click farms' generate Facebook likes for cash

© AFP

Text by FRANCE 24

Latest update : 2013-10-02

Video: Politicians in India are often accused of artificially boosting the number of their online fans thanks to "click-farms," companies that will generate fake Facebook likes for money. FRANCE 24's journalists report on the new social media scam.

Internet companies in New Delhi have found a new niche market in selling Facebook likes. In an undercover investigation, FRANCE 24 journalists have found that these “click-farms” offer over 150,000 likes in two or three months for a fixed price.

A basic package of 2,500 likes costs around 60 euros, generated by teams of low-paid workers armed with multiple fake Facebook profiles.

In India, this social media scam is a growing trend. While FRANCE 24’s journalists created a simple fake Facebook page promoting French cheese in order to approach the click-farms, the companies are also used by politicians.

Earlier this year, Rajasthan state's chief minister was severely criticized for buying 60,000 'fake' likes from Turkey.

Such scandals have hurt the credibility of online likes, even as their number globally has grown to over 4 billion a day.

Date created : 2013-10-02

COMMENT(S)