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© Pisot Publicité

Text by Tony TODD

Latest update : 2014-01-06

Frustrated French jobseeker Laurent Le Bret resorted to posting his CV during December on a giant roadside billboard, saying “all he wanted for Christmas was a job”.

His seasonal wish came true. The 41-year-old, unemployed for the last five months, has just been offered a temporary position “that will probably turn into a full-time post after three months”.

The four-metre by three-metre billboard went up on the side of the RN7 motorway just outside the Riviera town of Antibes in south-east France on December 17.

Alongside a picture of a smiling Le Bret complete with Santa hat, his CV read: "Trilingual operations manager seeks position in hotels, restaurants, tourism and leisure.

“All I want for Christmas is a job.”

'Father Christmas really came through for me.’

Within 10 days he had been contacted, interviewed and had started his new position as operations manager with the Azureva holiday resort near Antibes.

“Father Christmas really came through for me this year,” he told FRANCE 24. “I couldn’t be happier.”

Seasonal generosity also came from advertising firm Pisoni Publicité which gave him the space – for free.

“We thought it was an interesting idea,” company CEO Vincent Piot told FRANCE 24. “When people come up with ideas like this we are always keen to see what we can do. We’re very happy to prove that what we do works and that Mr Le Bret is back at work.”

With the French economy struggling to recover from financial crisis and recession, and with record unemployment, jobseekers in France are having a hard time getting back to work.

Not all of the country’s 3.3 million unemployed will be as lucky as Le Bret. According to Pisot Publicité, the inventive jobseeker benefitted from around 2,000 euros worth of free advertising space that was seen by upwards of 70,000 drivers a day.

Date created : 2014-01-06


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