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France

Helmet Hollande wore for Gayet tryst flies off shelves

© Picture of the front cover of Closer magazine

Text by Tony TODD

Latest update : 2014-01-23

A French motorcycle helmet manufacturer has publicly thanked President François Hollande for being photographed wearing their helmet on his way to an alleged secret tryst with actress Julie Gayet.

Hollande, 59, was pictured by paparazzi working for Closer magazine arriving at a Paris address to allegedly meet the famous French actress, while riding pillion on a scooter and wearing a “Dexter” helmet made by French company Motoblouz.

Motoblouz CEO Thomas Thumerelle, who employs 45 people at his plant at Carvin in the northern Pas-de-Calais region, was so delighted he took out a quarter page ad in national daily Liberation (see below) on Wednesday, titled “Thank you Mr President – for having used our helmet for your personal protection”.

“We salute your choice of a French-made helmet for your scooter outings,” the ad continues. “And you will find other models on our website for your future escapades.

“You will also see that we have a collection of women’s jackets, which would make an ideal Valentine’s Day gift.”

Thumerelle said presidential exposure of their product meant they had completely sold out – they normally sell 20,000 “Dexter” helmets a year but had sent out 1,000 within 24 hours of the Closer revelations.

Themerelle told FRANCE 24: “We were both extremely surprised and deeply proud to see the president wearing one of our helmets.

“We though the most appropriate response would be to write him an open letter, both sincere and a bit tongue-in-cheek, to thank him for the excellent publicity.”


The quarter page ad in Liberation

Date created : 2014-01-23

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