Don't miss

Replay


LATEST SHOWS

EYE ON AFRICA

ICC orders Congo warlord germain Katanga to pay victims

Read more

MEDIAWATCH

Trumpcare Falls Before First Hurdle

Read more

THE WORLD THIS WEEK

Westminster Attack, Abadi in Washington (part 1)

Read more

THE WORLD THIS WEEK

Obamacare, Europe's Unholy Alliances, Martin McGuinness (part 2)

Read more

INSIDE THE AMERICAS

Export bans hit Brazil amid tainted meat scandal

Read more

FRANCE IN FOCUS

Presidential election: French voters in turmoil

Read more

#TECH 24

Inside Netflix's war room

Read more

FOCUS

French Catholic voters remain faithful to scandal-hit Fillon

Read more

PEOPLE & PROFIT

Growing ambitions: The forces driving India's economy

Read more

France

Hamburgers invade sit-down restaurants in France

© Photo: AFP

Text by FRANCE 24

Latest update : 2014-02-05

One out of every two sandwiches sold in France last year was a hamburger, but the German-American classic's runaway success has not been attributed to fast-food restaurants.

The hamburger, a food often associated with the unrefined American palate, is taking French restaurants by storm. Around 970 million meat patties on a bun were sold in France in 2013, a figure that represents half of last year's sandwich sales, according to a recent study.

The popularity of hamburgers has been steadily increasing since 2000, but has really exploded during the last few years, according to Gira Conseil, the food marketing research firm that conducted the survey.

“The numbers are impressive,” Gira Conseil’s director Bernard Boutboul told the AFP news agency. “In 2000 one out of every nine sandwiches [sold in France] was a hamburger. In 2007 it had risen to one out of seven sandwiches. In 2013, it's one out of two.”

Surprisingly, the precipitous rise in French hamburger sales – 7.27 million euros worth last year – does not have much to do with the sandwich's omnipresence on the menus at fast-food eateries. The hamburger's popularity has largely been attributed to its increasing appearance on the menus of traditional restaurants.

“Seventy-five percent of all traditional restaurants in France offer at least one hamburger on their menu. They have sold 40 percent more hamburgers in the last two years,” Boutboul noted, adding that in one-third of all the sit-down establishments surveyed, hamburgers had become more popular than steak or fish.

(FRANCE 24 with AFP)

Date created : 2014-02-05

  • ON THE BLOGS

    Burger fever taking France by storm

    Read more

  • JAPAN

    Foie gras off the menu for Japanese shoppers

    Read more

  • FRANCE - FOOD

    Let them eat cake: Versailles breaks into fancy foods

    Read more

COMMENT(S)