Don't miss

Replay


LATEST SHOWS

DOWN TO EARTH

Amazon rainforest pays heavy price for Brazil's political crisis

Read more

EYE ON AFRICA

Presidential election re-run pushed back to October 26th

Read more

IN THE PAPERS

War of unknown words: Kim Jong-un calls Trump a 'dotard'

Read more

BUSINESS DAILY

Apple's iPhone 8 debuts to muted reaction and lower sales

Read more

IN THE PAPERS

A French fortune: Liliane Bettencourt's name was synonymous with 'scandal'

Read more

FASHION

Is Barcelona the new Eldorado for European fashion? 

Read more

THE DEBATE

Confiscated vote? Escalation over banned Catalonia referendum

Read more

THE INTERVIEW

UN rights chief says Burma should allow in investigators

Read more

THE INTERVIEW

'I asked Macron to invest $300m in girls' education', Malala tells FRANCE 24

Read more

FASHION

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 am Paris time.

Latest update : 2014-02-07

Special show on sneakers

© MEDIATVPRESSE

It all started in the 1980s in Harlem. Rappers wore basketball sneakers to create an identity and distinguish them from other musicians. In 1986, New York rap group Run DMC wrote a song entitled "My Adidas". It got them a one million dollar contract and kick-started a movement with the birth of an icon. Three decades later, the idolization has turned into a lucrative business with an estimated market value of 30 billion dollars.

By Media TV

COMMENT(S)

Archives

2017-09-22 fashion

Is Barcelona the new Eldorado for European fashion? 

Featuring the most talented Iberian designers, the Catalan capital welcomed the 20th edition of Barcelona Fashion Week in June. Although the city’s reputation doesn’t quite match...

Read more

2017-09-08 fashion

Paris Fashion Week: Naomi Campbell shows off Haute Couture creations

FRANCE 24 takes you to discover the autumn/winter Haute Couture collections, including Naomi Campbell dressed by Azzedine Alaïa. Haute Couture is so synonymous with the French...

Read more

2017-09-01 fashion

LVMH prize: French designer Marine Serre honoured by Rihanna

Luxury fashion groups know it’s in their best interest to nurture young designers. So why not launch a competition to seek out the next big thing before your rival does? The LVMH...

Read more

2017-07-07 fashion

Paris Haute Couture Week: French soft power is back!

Haute Couture is a key component of France’s soft power, a way of influencing global fashion and propagating a specifically Parisian savoir-faire. Chanel's Karl Lagerfeld puts it...

Read more

2017-06-23 fashion (programme)

Behind the scenes at Dior’s star-studded desert show

FRANCE 24 visited Dior’s studio as it prepared to present its 2018 Cruise collection held in a nature reserve among the rolling hills of Santa Monica. Dior’s new creative...

Read more