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BEYOND BUSINESS

BEYOND BUSINESS

Latest update : 2014-03-04

Patriotic shopping: Does 'Made in France' sell?

Are you a patriotic consumer? Are you willing to pay more for your shopping if it's made in your home country? In France, the government has been lobbying citizens to opt for domestically-made products. The ambition is to boost French manufacturing and in the end reduce unemployment. But surveys have shown it's more expensive to buy French-made products, which makes it a tough sell. We take a look at the government's efforts to push "Made in France".

Report by Ali Laïdi, Sonia de la Forterie and Jean-François Vayer. 

By FRANCE 24

Our guests

Olivier Wajnsztok

Managing director and owner, AgileBuyer

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Archives

2015-05-11 sport

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The Olympics is a giant shop window for the host nation, providing priceless publicity.

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2015-04-25 Netherlands

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