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NYPD public relations campaign on Twitter goes awry

© Screen grab of Twitter

Text by FRANCE 24

Latest update : 2014-04-23

The New York Police Department (NYPD) called on its Twitter followers Tuesday to post friendly photos of themselves with officers under the hashtag #myNYPD as part of a public relations campaign. Unfortunately, it appears the plan has backfired.

“Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook,” the NYPD tweeted on Tuesday, along with a photo of a man grinning broadly between two uniformed police officers.

The response was almost immediate. But instead of the fun, lighthearted pictures the department was probably looking for, the social media website was flooded with image after image of alleged police brutality.

One photo showing police after striking a demonstrator was accompanied by the remark, "Here the #NYPD engages with its community members, changing hearts and minds one baton at a time."

Some photos criticised New York’s controversial "stop and frisk" policy, which many argue unfairly targets minority youth.

As of Wednesday morning, the NYPD had yet to post any happy shots on its Facebook page, although there were a handful of photos on its Twitter feed.

(FRANCE 24 with AFP)

Date created : 2014-04-23

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