Don't miss

Replay


LATEST SHOWS

IN THE PAPERS

93 candles for Robert Mugabe

Read more

IN THE PAPERS

Senate report: state policy to 'de-radicalize' jihadists is a failure

Read more

EYE ON AFRICA

Novotel attack trial gets under way in Ivory Coast

Read more

BUSINESS DAILY

Austria to reward companies for hiring locals

Read more

MEDIAWATCH

France's Macron takes presidential campaign to London

Read more

THE DEBATE

Rogue nation: North Korea and the death of Kim Jong-nam (part 1)

Read more

THE DEBATE

Rogue nation: North Korea and the death of Kim Jong-nam (part 2)

Read more

FOCUS

Migrant crisis: How Italy is training Libyan coast guards

Read more

ENCORE!

Slapstick, stunts and a sweet 'pas de deux' in the streets of Paris

Read more

Americas

NYPD public relations campaign on Twitter goes awry

© Screen grab of Twitter

Text by FRANCE 24

Latest update : 2014-04-23

The New York Police Department (NYPD) called on its Twitter followers Tuesday to post friendly photos of themselves with officers under the hashtag #myNYPD as part of a public relations campaign. Unfortunately, it appears the plan has backfired.

“Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook,” the NYPD tweeted on Tuesday, along with a photo of a man grinning broadly between two uniformed police officers.

The response was almost immediate. But instead of the fun, lighthearted pictures the department was probably looking for, the social media website was flooded with image after image of alleged police brutality.

One photo showing police after striking a demonstrator was accompanied by the remark, "Here the #NYPD engages with its community members, changing hearts and minds one baton at a time."

Some photos criticised New York’s controversial "stop and frisk" policy, which many argue unfairly targets minority youth.

As of Wednesday morning, the NYPD had yet to post any happy shots on its Facebook page, although there were a handful of photos on its Twitter feed.

(FRANCE 24 with AFP)

Date created : 2014-04-23

COMMENT(S)