Open

Coming up

Don't miss

Replay


LATEST SHOWS

MEDIAWATCH

Netanyahu deletes tweet featuring photo of James Foley

Read more

THE WORLD THIS WEEK

The World This Week - 22 August 2014 (part 2)

Read more

THE WORLD THIS WEEK

The World This Week - 22 August 2014

Read more

FRANCE IN FOCUS

FRANCE IN FOCUS

Read more

FOCUS

Lifting the veil over China's air pollution

Read more

ENCORE!

Tango Takeover in Paris

Read more

WEB NEWS

Calls for ISIS media blackout after execution of James Foley

Read more

IN THE PAPERS

'Steely resolve of reporters exploited by pared-down employers'

Read more

BUSINESS DAILY

US judge calls Argentina bond swap offer illegal

Read more

  • Europe launches navigation satellites to rival GPS

    Read more

  • Besieged by problems, Hollande faces unhappy return from summer holidays

    Read more

  • Iraqi Sunnis quit govt talks after mosque massacre

    Read more

  • US demands Russia withdraw aid convoy from Ukraine

    Read more

  • Rights group sues US government over ‘deportation mill’

    Read more

  • Colombian army and FARC rebels begin work on ceasefire

    Read more

  • US National Guard starts to pull out of embattled Missouri town

    Read more

  • PSG fall flat once more against Evian

    Read more

  • Fed Chair says US job market still hampered by Great Recession

    Read more

  • August 22, 1914: The bloodiest day in French military history

    Read more

  • Central African Republic announces coalition cabinet

    Read more

  • Hamas publicly executes "informers"

    Read more

  • French firebrand leftist to quit party presidency, but not politics

    Read more

  • Fear of Ebola sky-high among Air France workers

    Read more

  • US says Islamic State threat 'beyond anything we've seen'

    Read more

  • Malaysia mourns as remains of MH17 victims arrive home

    Read more

  • Turkish Foreign Minister Davutoglu set to be Erdogan's new PM

    Read more

  • Interactive: Relive the Liberation of Paris in WWII

    Read more

Americas

NYPD public relations campaign on Twitter goes awry

© Screen grab of Twitter

Text by FRANCE 24

Latest update : 2014-04-23

The New York Police Department (NYPD) called on its Twitter followers Tuesday to post friendly photos of themselves with officers under the hashtag #myNYPD as part of a public relations campaign. Unfortunately, it appears the plan has backfired.

“Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook,” the NYPD tweeted on Tuesday, along with a photo of a man grinning broadly between two uniformed police officers.

The response was almost immediate. But instead of the fun, lighthearted pictures the department was probably looking for, the social media website was flooded with image after image of alleged police brutality.

One photo showing police after striking a demonstrator was accompanied by the remark, "Here the #NYPD engages with its community members, changing hearts and minds one baton at a time."

Some photos criticised New York’s controversial "stop and frisk" policy, which many argue unfairly targets minority youth.

As of Wednesday morning, the NYPD had yet to post any happy shots on its Facebook page, although there were a handful of photos on its Twitter feed.

(FRANCE 24 with AFP)

Date created : 2014-04-23

COMMENT(S)