Open

Coming up

Don't miss

Replay


LATEST SHOWS

FOCUS

As France’s Carrefour pulls out, what next for India’s retail market?

Read more

THE WORLD THIS WEEK

The World This Week - July 25th, 2014 (part 2)

Read more

REPORTERS

Halal tourism on the rise

Read more

THE WORLD THIS WEEK

The World This Week - July 25th, 2014

Read more

#THE 51%

Sweden: A Feminist's Paradise?

Read more

AFRICA NEWS

Search of Air Algerie crash site continues

Read more

WEB NEWS

NSA targets 'Tor' network users

Read more

WEB NEWS

Web users call for peace in Gaza

Read more

BUSINESS DAILY

French government hopes to collect €1.8bn from foreign accounts

Read more

  • Video: Slaviansk mourns mass grave victims

    Read more

  • Thousands gather in Marseille in support of Israel

    Read more

  • Video: Ethiopia turns to wine to boost image, economy

    Read more

  • As France’s Carrefour pulls out, what next for India’s retail market?

    Read more

  • The centenary of Austria-Hungary’s calamitous last hurrah

    Read more

  • France honours those lost on Air Algérie Flight AH5017

    Read more

  • UN Security Council calls for immediate Gaza ceasefire

    Read more

  • Nibali joins elite group with Tour de France win

    Read more

  • France calls on its nationals to leave Libya as violence escalates

    Read more

  • Boko Haram kidnap Cameroon minister's wife in deadly attack

    Read more

  • Muslims prepare for Eid al-Fitr festival

    Read more

  • ‘Irresponsible’ American dad tries to scale Mont Blanc with children

    Read more

  • Ukraine fighting prevents observers from accessing MH17 crash site

    Read more

  • In pictures: Crowds flock to enjoy the Tour de France show

    Read more

  • Netanyahu says Hamas 'violating its own ceasefire'

    Read more

  • Video: At the scene of the Air Algérie crash in Mali

    Read more

  • Costa Concordia arrives in port of Genoa to be scrapped

    Read more

  • In pictures: Youths clash with police at banned Gaza protest

    Read more

  • Russia lashes out at new EU sanctions over Ukraine

    Read more

  • Bodies of all Air Algérie crash victims to be brought to France

    Read more

  • Syrian army and ISIS both claim advances

    Read more

  • Briton kidnapped in Yemen freed after five months

    Read more

  • New round of Gaza ceasefire talks takes place in Paris

    Read more

Culture

US overtakes France as world’s top wine consumer

© AFP file picture

Text by FRANCE 24

Latest update : 2014-07-04

US drinkers have for the first time overtaken the French as the world’s No. 1 wine consumers, a report showed on Tuesday, with Americans developing a greater and more refined taste for France's national beverage.

According to the report released by the International Vine and Wine organization, OIV, US consumers bought 29.1 million hectolitres of wine in 2013, up 0.5 percent from the previous year, while the French cut down on their consumption by nearly 7 percent to 28.1 million hectolitres.

US drinkers are, however, still far behind in terms of consumption per head, it said.

Per capita figures from 2011 show that the average French person still gets through almost 1.2 bottles a week, about six times more than the average American.

Nevertheless, the downward trend in consumption in recent years is fairly dramatic in Europe’s wine-drinking heartland.

“In countries such as France, Italy and Spain, people used to drink a lot of wine, but consumption habits are changing,” OIV director general Jean-Marie Aurand said.

“We drink less wine by volume, more quality wine. And there is also competition from other drinks such as beer.”

“In the US, it is different and they are starting from a lower level per capita, so they have a tendency to consume more and more, notably quality wine,” he said.

France, the world’s third largest wine producer behind Italy and Spain, saw its consumption per capita fall more than 20 percent in the period 2002-2011, to 46.4 litres per year, he said.

Over the same period, US consumers increased their consumption by nearly 17 percent to 9.1 litres per person per year.

The OIV said the sharp fall on the French wine market last year was exaggerated by an adjustment in its statistical data.

The Paris-based organisation estimated last year’s wine consumption in China down 3.8 percent to 16.8 million hectolitres after a rapid growth over the past 10 years, but Aurand played down the fall, saying this was likely due to large stocks built up in the previous years.

Market recovery ‘still to come’

Overall, world wine consumption last year fell by 1 percent to 239 million hectolitres after four years of near stability.

“The long-awaited recovery that will mark the end of the financial crisis, which began in 2008, is still to take place,” Aurand said.

World wine production last year rose 9.4 percent to 279 million hectolitres, helped by record output in Spain, Chile, South Africa and New Zealand, the OIV said.

International trade in wine in terms of volume fell 2.2 percent to 98 million hectolitres but higher average prices in 2013 led to a 1.5 percent increase in sales to 25.7 billion euros ($35.4 billion).

French exports shed 3 percent by volume, mainly due to low 2012 output, keeping the country behind Italy and Spain in the ranking of world wine exporters, but it remained the world’s top wine exporter in value at 7.8 billion euros ahead of its two main competitors.

For 2014, the OIV warned of a likely sharp fall in output in the southern hemisphere due to adverse weather conditions.

Initial estimates pointed to a decrease of 20 percent in output in Argentina compared to 2013 and a drop of 10 to 20 percent in Chile after last year’s hefty production. Australian production could also fall slightly, the OIV said.

Overall output in the main countries of the southern hemisphere, also including South Africa, Brazil, New Zealand and Uruguay, could fall to between 49 to 53 million hectolitres this year, down 10 percent on 2013, the OIV said.

(FRANCE 24 with REUTERS)

Date created : 2014-05-14

  • FRANCE

    French are drinking less often than European neighbours

    Read more

  • FRANCE

    French organic winemaker fined for refusing to use pesticides

    Read more

  • ITALY - FRANCE

    Prosecco replaces champagne as world’s favourite sparkling wine

    Read more

COMMENT(S)