At the last EU elections in 2009, voter turnout dropped to an all-time low when only 43% of registered voters cast their votes. In a bid to try to engage with citizens, the European Parliament recently launched a Europe-wide information campaign called "Act, React, Impact". The Parliament has tried to insist on the crucial role it plays in the lives of EU citizens. But will it make a difference this time around at the polls? Or is advertising the EU Parliament mission impossible?
Programme produced by Mary Colombel
Belgian MEP, Group of the Greens
Christian de la Villehuchet
CEO, Havas Europe
Editor, European Voice
Professor of Information and Communication, ULB