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Changing Israel airport code to JLM will boost tourism, mayor says

© AFP file picture

Text by Louise NORDSTROM

Latest update : 2014-05-28

Jerusalem’s Mayor Nir Barkat on Tuesday proposed changing the code for Israel’s international airport, from TLV for Tel Aviv to JLM for Jerusalem, to help boost tourism, Israel National News reported.

Barkat made the proposal during a session with members of the Knesset Economic Affairs Committee where he was outlining a series of development plans for Jerusalem.

The plans include a new business quarter to add tens of thousands of jobs, new high-tech factories, additional or upgraded sports complexes and an expanded light rail system.

"Branding the airport with the letters symbolising the capital of Israel will put Jerusalem at the centre and accelerate tourism to the capital," the mayor said.

Israel’s Ben-Gurion Airport is located on the southern outskirts of the coastal city of Tel Aviv – the second most visited city – but is only a 40-minute drive from the top tourist destination, Jerusalem, which currently does not have an international airport.

An airport code is assigned to all main airports in the world by the International Air Transport Association (IATA) and works as a location identifier. The codes usually appear on passenger tickets and luggage tags.

Barkat is not the first to put forward the idea. In 2008, his predecessor Uri Lupolianski also reportedly asked government and aviation authority officials to change the airport code, but it’s unclear why the proposal did not go ahead.

Date created : 2014-05-28

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