Open

Coming up

Don't miss

Replay


LATEST SHOWS

AFRICA NEWS

Frenchman kidnapped in Algeria: 'IS'-linked jihadists claim abduction of 55 year-old tourist

Read more

DEBATE

What's the deal with Turkey? (part 2)

Read more

MEDIAWATCH

The Sarkozy soap opera

Read more

DEBATE

What's the deal with Turkey?

Read more

LIFESTYLES

New road trip

Read more

LIFESTYLES

High-tech in France

Read more

DOWN TO EARTH

Global warming: A drowning planet

Read more

THE BUSINESS INTERVIEW

Christian Kastrop, Director of Policy Studies, OECD

Read more

MEDIAWATCH

Sarkozy's political comeback: Did he ever leave?

Read more

McDonald's to launch retail coffee line in early 2015

AFP

McDonald's is the latest food giant to enter the retail coffee market, announcing plans to market a variety of coffee products under its McCafe brandMcDonald's is the latest food giant to enter the retail coffee market, announcing plans to market a variety of coffee products under its McCafe brand

McDonald's is the latest food giant to enter the retail coffee market, announcing plans to market a variety of coffee products under its McCafe brandMcDonald's is the latest food giant to enter the retail coffee market, announcing plans to market a variety of coffee products under its McCafe brand

McDonald's Tuesday became the latest food giant to enter the retail coffee market, announcing plans to market a variety of coffee products under its McCafe brand.

Partnering with food giant Kraft, the fast-food chain will market ground coffee, whole bean and single-cup products at supermarkets and other stores for home brewing. The products will be launched in early 2015, McDonald's and Kraft said.

Greg Watson, senior vice president for US menu innovation at McDonald's, said the home availability of the McCafe line is "natural next step" since McDonald's built up the brand in its restaurants.

"In a competitive category that is growing rapidly and changing every day, this new partnership with McDonald's represents a whole new era in the world of at-home premium coffee," said Nina Barton, vice president for coffee at Kraft.

McDonald's joins an increasingly crowded coffee market, battling against Dunkin Donuts, Starbucks and others.

The launch comes as the fast- food giant struggles with lagging sales that have depressed earnings. In the most recent quarter, comparable sales dropped 1.5 percent in the US and 1.0 percent in Europe, partially offset by a 1.1 percent increase in Asia/Pacific, Middle East and Africa.

Date created : 2014-08-20