The Olympics is a giant shop window for the host nation, providing priceless publicity.
The Beijing Games was a showcase for China in 2008, and London got a chance to shine in 2012. The race to host the event in 2024 is heating up, with Boston, Rome and Hamburg already in the race.
The French capital is also eyeing a bid. The City of Lights is hoping to charm Olympic officials after two failed attempts in 2008 and 2012. We take a closer look at Paris and its Olympic ambitions. We also report from Boston, where some citizens are firmly against their city hosting the Games.
CEO, Helios Partner