Don't miss

Replay


LATEST SHOWS

BUSINESS DAILY

Ex-Carrefour boss urged to give up €13 million retirement package

Read more

EYE ON AFRICA

Egypt, Morocco lose first World Cup matches after conceding last-minute goals

Read more

MEDIAWATCH

Macron likes his china fancy

Read more

THE WORLD THIS WEEK

World Cup kicks off; Trump hits back at critics; Migrant crisis divides EU

Read more

FRANCE IN FOCUS

The Jewish community's place in French society

Read more

#TECH 24

Football and tech: The data game is on!

Read more

ENCORE!

John Cameron Mitchell on his new film 'How to Talk to Girls at Parties'

Read more

DOWN TO EARTH

Iran's water crisis

Read more

FOCUS

Residents of southern Lebanon live in fear of another war

Read more

FASHION

All the best of the Parisian catwalks and a look behind the scenes at the big names in Haute Couture. Every Friday at 10.20 am Paris time.

Latest update : 2015-06-05

How can fashion harness the influence of the digital revolution?

© mediatvpresse

Universal access to the internet changed everything, and fashion is no different. In the world of luxury brand strategy, one question never goes out of style: how to harness the influence of the digital revolution. But it's important to link that virtual world to actual events that let you meet the community and establish connections. All of this needs to be supported by an editorial strategy which includes creating a brand story, enabling users to dream a little and continually inspiring them.

By Media TV

COMMENT(S)

Archives

2018-06-08 fashion

France's Hyères Festival awakens consciences

On the shores of the Mediterranean, at France's Hyères Festival, creative minds come to compete in three categories: "Clothing", "Photography" and "Accessories". These young...

Read more

2018-05-25 fashion

Anti_Fashion is fashionable!

Fashion inspires our dreams... but should we re-invent it? In the northern French city of Roubaix, trend guru Li Edelkoort is raising awareness among fashion professionals with...

Read more

2018-05-18 fashion

Tunis Fashion Week liberates bodies and minds

Fashion, at its best, is also a sort of theatre. So where better to hold the 10th edition of Tunis Fashion Week than the grand amphitheatre of Carthage? North African design was...

Read more

2018-05-11 fashion (programme)

Haute couture, summer 2018: Where do designers get their ideas?

Every year, a fashion house produces between four and ten collections - an endless cycle. How do they keep evolving while remaining loyal to the brand identity? Where do these...

Read more

2018-05-04 fashion (programme)

France's Hyères Festival shakes up the fashion world

The 33rd edition of France's Hyères Fashion, Photography and Accessories Festival is an ode to women. This year, awards went almost exclusively to female designers, including one...

Read more