The key word at the World Economic Forum this year was uncertainty. With Donald Trump in the White House and the UK set to start Brexit talks, there’s plenty to keep business leaders on their toes in the coming year. In this special programme, Stephen Carroll talks to Sir Martin Sorrell, CEO of WPP Plc and IEA's Fatih Birol about the risks and opportunities ahead. Also, we look at the challenge of marketing a whole country to the global elite. Kate Moody finds out how and why governments do it.
Sir Martin SORRELL
CEO of WPP Plc
Executive Director of the International Energy Agency (IEA)