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A New Media reaching opinion Leaders www.france 24.com, the first International Information TV Website

France 24 offers a trilingual website (French, English, and Arabic) that strongly relies on the channels broadcasted video contents whether it is Video on Demand or direct broadcast on streaming.

Indeed, France 24 will abolish, from launch, any boundaries between Television Broadcast and Internet, thanks to the work put in by the entire team of journalists working 24h hours a day for all the different information flow canals (Television, Internet and soon mobile phones, Podcasts, Interactive TV…)

France 24.com presents content in an innovative way:

Þ Several interactive functionalities will embellish the « user experience »: all articles can be commented; a tag cloud will present frequently consulted themes; a selection of blogs will complete articles.

Þ Possibility for the user to personalize his page.

Þ All contents are free of charge.

The site reaches a global audience, powerful and targeted. France 24 indeed targets opinion leaders (business travelers, policymakers, diplomats, journalists, academics, students…) from all over the world.

The promotional strategy is focused on this particular target, influenced by keyword marketing, banners, press relations, viral marketing campaigns and partnerships with key players of the Web (portals, communities and Medias)

<div style="margin: 0in 0in 0pt;"><b><span style="font-size: 11pt;">France24.com offers a privileged access to this target for advertisers:</span></b></div> <div style="margin: 0in 0in 0pt;">&nbsp;</div> <div style="margin: 0in 0in 0pt 1in; text-indent: -0.25in; text-align: justify;"><span style="font-size: 11pt;">&THORN;<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;">&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-size: 11pt;">The advertising space is limited, visible and non-intrusive in order to broadcast advertisement messages in an efficient way.</span></div> <div style="margin: 0in 0in 0pt;">&nbsp;</div> <div style="margin: 0in 0in 0pt 1in; text-indent: -0.25in; text-align: justify;"><span style="font-size: 11pt;">&THORN;<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;">&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-size: 11pt;">Several targeting possibilities are available: geographic, hourly, etc&hellip;</span></div> <div style="margin: 0in 0in 0pt;">&nbsp;</div> <div style="margin: 0in 0in 0pt 1in; text-indent: -0.25in; text-align: justify;"><span style="font-size: 11pt;">&THORN;<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;">&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-size: 11pt;">Column sponsorship or tools are possibilities that will enable brands to get involved in the user experience.</span></div> <div style="margin: 0in 0in 0pt 0.75in;">&nbsp;</div> <div style="margin: 0in 0in 0pt;">&nbsp;</div> <div style="margin: 0in 0in 0pt 1in; text-indent: -0.25in; text-align: justify;"><span style="font-size: 11pt;">&THORN;<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;">&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-size: 11pt;">The France24.com team will complete this offer as time goes by with, for example, the opportunity to broadcast pre-roll videos before the broadcast of video content on demand.</span></div> <p>&nbsp;</p>
<div style="margin: 0in 0in 0pt;"><b><span style="font-size: 11pt;">Contacts&nbsp;:</span></b></div> <p><b><strong> </strong></b></p> <div style="margin: 0in 0in 0pt;"><b>&nbsp;</b></div> <p><b><strong> </strong></b></p> <div style="margin: 0in 0in 0pt;"><b><span style="font-size: 11pt;">For further information, other needs regarding formats or dimensions, rating demands, please e-mail us at: sleridon@france24.com</span></b></div>
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