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Communiqué de Presse

Audiovisuel Extérieur de la France's media have doubled their audience in 3 years - 16/02/12

©

Latest update : 2012-02-16

The Audiovisuel Extérieur de la France’s (AEF) media – FRANCE 24, RFI and Monte Carlo Doualiya – have doubled their audience worldwide in three years.

The Audiovisuel Extérieur de la France’s (AEF) media – FRANCE 24, RFI and Monte Carlo Doualiya – have doubled their audience worldwide in three years.

In 2011, the three AEF media notched up a combined weekly audience of over 90 million viewers and listeners, compared to 45 million in 2008.*

In three years, FRANCE 24’s weekly audience has quadrupled, rising to 43.5 million viewers; RFI has recorded a 30% increase to over 39 million listeners, while Monte Carlo Doualiya boasts 50% growth with 7.6 million listeners.

This success is largely due to the emergence of a highly competitive Arabic international news service.

Since October 2010, when FRANCE 24 started 24-hour daily broadcasts in Arabic, the channel has tripled its audience in the Maghreb region and has become the leading French channel in Algeria, Morocco and Tunisia. In Tunisia, FRANCE 24 has even become the country’s 4th most widely viewed TV channel and is hot on Al Jazeera’s heels, ahead of Al Arabiya and boasts an audience that is 10 times that of France 2 and 8 times that of TF1.

In French-speaking Africa, AEF’s media have also become extremely popular. In three years, RFI has consolidated its market share in the region and is now one of the general public’s favorite radio stations as well as a must for opinion leaders.

The radio station is also developing its audience in non-French-speaking Africa, where its vehicular language programs, in Hausa for example, have seen their audiences increase by nearly 80%, allowing the radio station to gain market share in non-French-speaking countries, such as Nigeria. It is worth pointing out that the station is also highly successful in Haiti, where 2 million listeners currently tune in every week.

Only five years since its inception, FRANCE 24 has become the leading 24/7 international news channel in several African countries with a weekly audience of 19 million viewers.

In the Middle East, Monte Carlo Doualiya has recorded a spectacular recovery in its market share and has successfully gained ground in the region with the installation of new FM transmitters, notably in Lebanon, Libya and Iraq.

In the last three years, the group’s media have also all made significant progress on the Internet and in the new media. In 2011, a total of nearly 200 million Internet users visited the websites of FRANCE 24, RFI and Monte Carlo Doualiya, which chalked up over 800 million page views. Lastly, on the social media, AEF’s brands represent one of the largest Internet communities treating international news and boast over 1.5 million Facebook fans and over 500,000 Twitter subscribers through a range of multi-lingual pages.

* Sources: TNS-SOFRES, IPSOS, Digital Analytix Comscore, EMS.

###

 

About the Audiovisuel Extérieur de la France (AEF) :
The Audiovisuel Extérieur de la France is a public holding company that ensures the development and promotion of French audiovisual media companies broadcasting to an international audience, making them more competitive and visible across the world. The company’s subsidiaries include FRANCE 24, RFI (Radio France Internationale), and the Arabic language radio Monte Carlo Doualiya. The Audiovisuel Extérieur de la France is also the principal shareholder of TV5MONDE.

Contacts RFI: Anthony RAVERA- Tel: 33 (0) 1 56 40 29 85 - anthony.ravera@rfi.fr
Contacts FRANCE 24: Damien AMADOU - Tel: 33 (0)1 73 01 24 31 – damadou@france24.com
Contact MCD / FRANCE 24 arabic: Meryem KAF - Tel: 33 (0)6 42 88 37 30 - meryem.kaf@mc-doualiya.com; mkaf@france24.com

 

Date created : 2012-02-16

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