FRANCE 24 is now accessible to more than 10 million households throughout the Asian continent, after less than two years of development in the region.
Since January 2011, FRANCE 24 has tripled its distribution in Asia.
Available throughout Asia in English and French via the Asiasat 5 C-band satellite, FRANCE 24 has already concluded major agreements in different countries, such as in Hong Kong with NOW TV and HKBN (1.2 million subscribers), in Thailand where the channel is already available to 1.8 million subscribers on various platforms, and in India where FRANCE 24 distribution now exceeds 6 million households.
FRANCE 24 is also in discussion with major operators from Indonesia, Philippines, Korea, and in the Pacific region where both 24/7 Channels (in English and in French) are already available on SKY New Zealand.
“Responding to a dynamic Asian TV market where the audience is eager for a new tone in international news, FRANCE 24 has adapted to meet operators' strategy offering the English version as 'basic' and the French channel as 'Premium'. I am proud that this has lead to sustainable growth for FRANCE 24 in the region”, says Brice Bertrand, Distribution Director in Asia Pacific.
In the hotel sector, thanks to these new agreements, FRANCE 24 has extended its presence in Asia, where the channel is now available in 70 000 hotel rooms across the region.
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About FRANCE 24 (www.france24.com):
FRANCE 24 is the first international news channel that offers a French perspective and sensibility on world events. It broadcasts worldwide on a 24/7 basis on three channels, in French, English and Arabic. FRANCE 24 can be accessed by cable, satellite, ADSL and mobile phone. The website www.france24.com is available in 3 languages (English, French and Arabic).
FRANCE 24 contacts:
Damien Amadou – Tel: +33 173 012 431 - firstname.lastname@example.org (Communication)
Romain Feligetti – Tel: +33 689 767 563 - email@example.com (Distribution)
Ding-Zhe Yi – Tel: +33 643270184 - firstname.lastname@example.org (Marketing)
Brice Bertrand – Tel: +33 676 820 964 - email@example.com
Date created : 2011-10-31