Don't miss

Replay


LATEST SHOWS

FOCUS

CAR citizens reluctantly leave makeshift camp

Read more

ENCORE!

Film show: My French Film Festival, 'Stalin's Couch' and 'Birth of a Nation'

Read more

MIDDLE EAST MATTERS

Iraq: On the ground with French troops in Mosul

Read more

FACE-OFF

2017 French presidential election: Can newcomer Macron win?

Read more

BUSINESS DAILY

Davos 2017: WEF considers challenges for Paris Climate Agreement

Read more

BUSINESS DAILY

Davos 2017: 'Globalisation is biggest challenge'

Read more

BUSINESS DAILY

Davos 2017: Businesses ready to seize new opportunities

Read more

BUSINESS DAILY

Davos 2017: Hard Brexit 'a double-edged sword for Ireland'

Read more

IN THE PAPERS

French papers: A small slap for Valls, a major PR blow for his campaign

Read more

BUSINESS DAILY

A daily update on the latest business and economic news. Live on weekdays at 8.15 am Paris time.

Latest update : 2014-07-25

The Tour de France, a PR machine

In today’s business news, we see how sponsors use the Tour de France’s publicity caravan to market themselves to the millions watching the cycling event. Also: tax patriotism in the US, unlocking Motorola phones, Amazon shares, and a massive fine for French bank BNP Paribas.

By Delano D’SOUZA

COMMENT(S)

Archives

2017-01-18 Davos forum

Davos 2017: WEF considers challenges for Paris Climate Agreement

Will Donald Trump withdraw the United States from the Paris Climate Agreement? And where does that leave the fight against global warming? On the sidelines of the World Economic...

Read more

2017-01-18 Davos forum

Davos 2017: 'Globalisation is biggest challenge'

Brexit, the Trump administration, and looming elections across Europe pose a number of challenges for the global economy. In a special interview from Davos, Lord Nicholas Stern...

Read more

2017-01-18 Davos forum

Davos 2017: Businesses ready to seize new opportunities

After a turbulent 2016, businesses around the world are hoping to tap into new opportunities and momentum. Speaking from the World Economic Forum in Davos, Isabelle Allen of KPMG...

Read more

2017-01-17 Davos forum

Davos 2017: Hard Brexit 'a double-edged sword for Ireland'

Theresa May has confirmed that the UK will leave the European single market once it launches Brexit proceedings. Could that be a boost for its neighbours? Martin Shanahan of IDA...

Read more

2017-01-17 Davos forum

Davos 2017: World Economic Forum wary of post-Brexit future

Political and business leaders are gathering in the Swiss Alps, for a World Economic Forum overshadowed by the backlash of 2016. Brexit is high on the agenda, as the UK prepares...

Read more