A year has flown by – packed with action, visits, speeches and now a year to the day he was elected, a political set back for Barack Obama. Was the expectation just too big for this first year of Obama’s Administration to be called a success?
A year has flown by – packed with action, visits, speeches and now a year to the day he was elected, a political set back for Barack Obama. Was the expectation just too big for this first year of Obama’s Administration to be called a success?
Barack Obama’s communications team used all their new-media know-how to diffuse his message to as wide an audience as possible. It went even a step beyond the unprecedented use of the internet in his election campaign.
Barely 24 hours after General Motors filed for bankruptcy, the US auto giant launched a new "reinvention" ad campaign to prove it's still up for a fight
Eager to rebuild its reputation in the international community after launching airstrikes at Hamas targets in Gaza, Israel is investing a lot of effort on the Internet to justify its offensive – to the great displeasure of many Gaza citizens.
The airwaves already saturated with the Democratic candidate's message - one of the advantages of having an ultra-effective fundraising machine - a new way of targeting voters has been found by Obama's team: actual ads inside video games.
With debate ratings high and an increasing number of viewers follow the campaign, candidates are spending a significant part of their budget on TV ads. Also in this edition: a report from Miami with Cuban voters and the 'that one' buzz on the web.
The World Wide Web brings together some 100 million blogs and twice as many bloggers. For Rebecca Lefler, aka "La Fleur de Paris", blogging is a way to say everything she is in the mood to say. Is this the new journalism?
"The poor are disgusting, they pollute." This ad slogan is causing a stir in France. Several charities are asking for the immediate end to the campaign, created for a car-rental company. (N.Ransom, L.de Matos et J.Bonnard)
