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publicity
MEDIA
Publicis to buy Razorfish from Microsoft for $530 million
French advertising group Publicis has beat out rivals including WPP and Dentsu to acquire digital advertising agency Razorfish from Microsoft. Razorfish was founded in 1995 and is now one of the largest agencies in the US.
MARKETING
Packaging made into art
An exhibition in Paris is showing the link between modern advertising packaging and art. About 50 pieces, including works from Cesar and Andy Warhol, gives visitors an insight into marketing has become an art form.
MUSIC - TELEVISION
Lennon makes comeback for TV ad
The "One Laptop per Child" foundation has used a digital reconstruction of the former Beatles singer John Lennon's voice and image in a TV campaign designed to promote access to solar-powered laptop computers for the world's poorest children.
Barack Obama - publicity - television
US tunes into Obama show
Will Obama's massive publicity "blitzkrieg" on US prime-time television Wednesday persuade the remaining hesitant voters in key states that he is their candidate?
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