At a peaceful lake in the county of Norfolk, Henry has
been coming to fish for years. Today, the fish are not really biting, but
Henry still manages to catch a couple of trout.

Henry wonʼt be eating them though… heʼs off to the pub to meet Cloe Wasey, the manager: "Lovely fish! How many have you got?'" "Two," answers the fisherman. Something fishyʼs going on here, and itʼs not just the trout.

Cloe takes the fish back to the kitchen to meet the Chef. The trout look
good. Now back to the bar with the Chef. Itʼs time for business. "Alright, what
about a pint for this?" Henry moans: "Well, at least two. I fish like I fish, I need
two pints for this!'" But the Chef seems to be as good at cooking as in
business: "Iʼd say a pint and a half or a pint and some of the nice nuts weʼve got
around the bar." Hard bargain… Henry gives up: "Ok, Iʼll go for a pint and a
half."

And thatʼs a deal! Two fresh rainbow trout exchanged for a pint and a half
of beer that Henry will enjoy tonight. This English pub has bought the art of
bartering right up to date. "Basically, we'll take anything that we think goes with
the kind of theme of The Pigs. So, we take it, we create brand new dishes, we
put it on the specials' board.'"Cloe explains.

This new way of trading has really taken off here and to realize why you
donʼt need to look far. The economic conditions in Great Britain have hit
everyone in their pocket, to the extent that a simple pint of beer in the
evening has become a luxury for some. "I think the British people have to think
a little bit more carefully about how they're spending their money," admits a
customer.

For another: "It looks like we might be going into a recession and this
is certainly one way people can still come to a local pub."

Due to the credit crunch, today one out of two English people have said they go
out less often. This system therefore is ideal for those on a tight budget.
So the clients of this pub are happy, they can still have a drink, and raise
their glass to better days to come.