Reach opinion leaders in France and around the world thanks to www.france24.com
> A trilingual web site: French, English, Arabic since launch.
> Dynamic and updated simultaneously.
> Completely free.
> A Web site developed around 3 major strengths, in order to create a real multimedia user experience and a valuable environment for advertisers :
o Live news 24 hours a day, 7 days a week: thanks to an ongoing and active news desk: breaking news, detailed investigation reports, and international event coverage.
o Video: 80% video contents (channel live and VoD)
o Interactivity: Blogs, reactions, personalization, subscriptions and commentaries: france24.com is a media where web users can express themselves and debate freely.
> A segmented and high quality audience:
A male target audience (78%), working, and upper socio-professional class (48%)
Source: Médiamétrie/Netratings – profile France – dec. 06
> A powerful audience stabilized between France, Europe and the rest of the world.
Premium advertising spaces for a true emergence of advertisers:
> Limited spaces on each Page: 250X250 boxes, Rich Media (video…)
> Optimized interaction and exposure time
> Ad spaces dedicated to special events and sponsorship of particular contents, possibility to sponsor an international event coupled with the channel (Presidential Election, Cannes Film Festival…)
> Numerous targeting options in order optimize ad spaces
