Place your ads on france24.com
A New Media reaching opinion Leaders www.france 24.com, the first International Information TV Website
France 24 offers a trilingual website (French, English, and Arabic) that strongly relies on the channels broadcasted video contents whether it is Video on Demand or direct broadcast on streaming.
Indeed, France 24 will abolish, from launch, any boundaries between Television Broadcast and Internet, thanks to the work put in by the entire team of journalists working 24h hours a day for all the different information flow canals (Television, Internet and soon mobile phones, Podcasts, Interactive TV…)
France 24.com presents content in an innovative way:
Þ Several interactive functionalities will embellish the « user experience »: all articles can be commented; a tag cloud will present frequently consulted themes; a selection of blogs will complete articles.
Þ Possibility for the user to personalize his page.
Þ All contents are free of charge.
The site reaches a global audience, powerful and targeted. France 24 indeed targets opinion leaders (business travelers, policymakers, diplomats, journalists, academics, students…) from all over the world.
The promotional strategy is focused on this particular target, influenced by keyword marketing, banners, press relations, viral marketing campaigns and partnerships with key players of the Web (portals, communities and Medias)
